Weve talked at length recently about the benefits of using Data-as-a-Service (DaaS) to target in-market consumers. DaaS is a process that leverages the modern data ecosystem and real-time data analytics to create a customized always on dataset. It is completely changing the game for todays marketers, fueling customer acquisition and retention strategies for marketers across all … [Read more...] about Real-Life Examples of Companies Using Data-as-a-Service to Boost Revenue
automotive
Three Use Cases of How General Motors Applies Big Data to Become Profitable Again
General Motors, one of Detroits big three carmakers, is a large multinational with over 200.000 employees and the company is present in 157 countries. They design, produce, market and distribute vehicles in 10 different brands, including Chevrolet, Cadillac and Opel. They rank number 7 in the Fortune 500 list. GM today traces its roots to mid-2009, after the former GM was split … [Read more...] about Three Use Cases of How General Motors Applies Big Data to Become Profitable Again
Self-driving Cars Will Create 2 Petabytes Of Data, What Are The Big Data Opportunities For The Car Industry?
Earlier I showed how Ford is driving in the right direction with big data, but basically the entire automotive industry should take advantage of the benefits of big data. Especially the automotive industry, where there are many moving parts that can be improved with sensors for data collection. When sensors within cars are combined with data from satellite navigations such … [Read more...] about Self-driving Cars Will Create 2 Petabytes Of Data, What Are The Big Data Opportunities For The Car Industry?
