Noting that marketing and outreach efforts have expanded and changed over the course of the past few years would be a gross understatement. Thanks to the rise in digital marketing, companies can connect with consumers in more powerful and direct ways than ever before, reaching them on their smart devices instantly from anywhere, at any time. Thus, it comes as no surprise that … [Read more...] about Digital Marketing in the Virtual Reality Age: An Endless Array of Possibilities
Augmented Reality
7 Industries Where Augmented Reality Is Making a Mark
Who knew that Augmented Reality turned 50 in 2018? When Ivan Sutherland created a head-mounted display back in 1968 that used cutting-edge computer graphics of the time to show users simple wireframe drawings, few could've predicted that it would be the first building block to what would become an industry worth over $1 billion. But today technology has advanced to the point … [Read more...] about 7 Industries Where Augmented Reality Is Making a Mark
5 Predictions on the Future of AR
There's no question that Augmented Reality (AR) technology “ in the form of glasses, headsets, and connected software “ has made rapid advances in recent years. In fact, AR is predicted by some to be the next trillion dollar industry due to the way it could potentially change the way we live, work, and play. And if the past few years is any indication, the way AR headsets and … [Read more...] about 5 Predictions on the Future of AR
4 Technical Challenges AR and VR Need To Solve In 2018
Apple has recently launched ARKit to help developers make augmented reality applications for the iOS platform. Google has several projects like Daydream and Google Cardboard to provide low cost virtual reality experiences. The industry standards, the Oculus Rift and the HTC Vive have also grown leaps and bounds in the last few years. Virtual and Augmented reality are finally … [Read more...] about 4 Technical Challenges AR and VR Need To Solve In 2018
How Retailers are Leveraging Augmented Reality this Holiday Season
The National Retail Federation predicts that between November and December 2017, holiday retail sales will top out at $678.75 billion. As shoppers across the country prepare to drop some serious cash over the next few weeks, they'll have greater access than ever before to digital technologies that transform the way they shop for, try on, and try out products. Taking center … [Read more...] about How Retailers are Leveraging Augmented Reality this Holiday Season
