Many marketing professionals think about CRM automations regarding business advantages ” higher ROAS, improved efficiency, and faster growth. But what about the customer's perspective? Do AI-powered CRM platforms have an impact on the way customers interact with brands? Yes. And I have proof. Today, I'll share 4 of the major changes that pairing AI with CRM is bringing to the … [Read more...] about 4 Ways AI Integration in CRM Will Transform B2C Relationships
Artificial Intelligence
3 Ways Conversational AI Can Drive E-Commerce Sales
E-commerce companies have been at the forefront of leveraging the power of Conversational AI. Of the many functions virtual assistants help to automate, one of the major use cases is Sales. The advancements in Natural Language Processing (NLP) and Natural Language Understanding (NLU) have spearheaded the development of Virtual Assistants for Sales Automation. In the current … [Read more...] about 3 Ways Conversational AI Can Drive E-Commerce Sales
How Mortgage Chatbots Accelerate the Mortgage Loan Process
Industries across the spectrum are exploring the use of Artificial Intelligence (AI) for transformation. The mortgage industry is no exception. We explored how AI Chatbots would transform the mortgage industry in 2021. The shift, while being all-pervasive, will play a vital role in accelerating the mortgage loan process. Effective lending and mortgage processes are vital … [Read more...] about How Mortgage Chatbots Accelerate the Mortgage Loan Process
Deep Learning vs Machine Learning: How an Emerging Field Influences Traditional Computer Programming
When two different concepts are greatly intertwined, it can be difficult to separate them as distinct academic topics. That might explain why it's so difficult to separate deep learning from machine learning as a whole. Considering the current push for both automation as well as instant gratification, a great deal of renewed focus has been heaped on the topic. Everything from … [Read more...] about Deep Learning vs Machine Learning: How an Emerging Field Influences Traditional Computer Programming
Why Financial Services Brands Should Leverage Conversational AI for Customer Care
According to Autonomous Research, AI and machine learning can replace over $1 trillion of the current financial services cost structure, while a recent survey by Cognizant revealed that 74% of financial services executives believe that AI is extremely important to the future success of their companies. And when it comes to implementing AI solutions, a key focus area … [Read more...] about Why Financial Services Brands Should Leverage Conversational AI for Customer Care
