I lead the technology industry business unit for a fast-growing analytics firm. And one of the perks of my job is the numerous conversations I get to have with a variety of prospects or clients. I recently read the novel The Art of Thinking Clearly' by Rolf Dobelli, which deals with systematic cognitive errors of human beings as a result of our evolution. I enjoyed reading the … [Read more...] about Master the Art of Thinking Clearly Before Making Your Analytics Investment
analytics
How to Solve the Metadata Challenge for Cross-industry Semantic Interoperability
This is part one of a multi-part series that addresses the need for a single semantic data model supporting the Internet of Things (IoT) and the digital transformation of buildings, businesses, and consumers. Such a model must be simple and extensible to enable plug-and-play interoperability and universal adoption across industries. All parts of the series are accessible … [Read more...] about How to Solve the Metadata Challenge for Cross-industry Semantic Interoperability
No, Not Everyone Needs To Understand Analytics
The breadth of analytics has certainly increased in recent years. So, too, has the pool of people who dip their toe into creating analytics of one sort or the other. The trends toward democratization of data and self-service analytical capabilities are powerful and both have driven a lot of value for organizations in recent years. At the same time, it is possible to go too far. … [Read more...] about No, Not Everyone Needs To Understand Analytics
Big Data World, Frankfurt
The newest phenomenon in your big data universe As businesses increasingly operate in the cloud and harness the groundbreaking benefits of IoT, they are creating an ocean of data. Welcome to Big Data World, the one place you can immerse yourself in it. The true value of data is the ability to contextualise, understand and employ it to your advantage. Big Data World will show … [Read more...] about Big Data World, Frankfurt
Savage Marketing 2018
The event will explore how marketing technology redefines the industry and allows marketers to create data-driven strategies. It is designed to accommodate teams SEO professionals, email marketing & social media marketers, mobile marketing managers and, of course, marketing leaders CMOs, Country and Regional Heads. 'Intelligent Marketing Redefined' is the theme of the … [Read more...] about Savage Marketing 2018
