#DMWF Asia is making its return on 26-27 February 2025, for a must-see conference and exhibition, bringing together the brightest minds in digital marketing.' ' Back in Singapore for 2025, we will be taking over Marina Bay Sands whereby 400+ Senior Marketing Professionals from the world's most reputable brands will come together to delve into diverse marketing topics. The event … [Read more...] about DMWF Asia (Digital Marketing World Forum)
analytics
Why AI isn’t just hype – but a pragmatic approach is required
After all the headlines we have read about how amazing Artificial Intelligence (AI) is and how businesses would literally stagnate if they didn't have it, it was interesting to read this article in Forbes, who suggest that AI stock is showing "bubble"-like tendencies and may soon experience a sharp correction as businesses struggle to operationalize AI. So, should we write off … [Read more...] about Why AI isn’t just hype – but a pragmatic approach is required
How to Optimize Conversions With Customer Journey Analytics
Having a great website, a strong social media presence, and a solid marketing strategy sometimes fail to get expected conversions. It happens because marketing managers ignore how customers or users interact with their website. Even if they do, they look at single touchpoints instead of the bigger picture. This means hundreds if not thousands of dollars wasted on ad spending, … [Read more...] about How to Optimize Conversions With Customer Journey Analytics
8th Middle East Enterprise AI & Analytics Summit
Aligned with Qatar's Vision 2030, the country is committed to transforming its business landscape by integrating advanced technologies for economic diversification, pledging 9 billion QAR in incentives for AI, technology, and innovation programs. Enterprises must identify use cases and adopt AI and data analytics to enhance customer experience, boost productivity, generate … [Read more...] about 8th Middle East Enterprise AI & Analytics Summit
Data-Driven Connectivity: The Telecom Revolution
In the fast-paced world of telecommunications, staying ahead requires more than just reliable connections. Telecom analytics, the strategic use of data to make informed decisions, has emerged as a game-changer. In this blog post, we delve into the profound impact of telecom analytics on business connectivity, showcasing how data-driven decision-making is shaping the future.The … [Read more...] about Data-Driven Connectivity: The Telecom Revolution
