Technological advancements depend on research from universities, innovation from private companies, and government investment. Those breakthroughs are continually enhancing the capabilities of predictive analytics. You should expect these advancements to include algorithmic elegance, responsible computing, and omnichannel data sourcing. This post will explore the trends … [Read more...] about The Future of Predictive Analytics: Trends and Innovations to Watch
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Big Data for Intelligence Symposium
DSI's 12th Annual Big Data for Intelligence Summit will convene senior leaders from across the Intelligence Community, Department of Defense, federal government, academia, and industry to discuss the prioritization of data as a strategic asset. In order to maintain the decision advantage in an increasingly complex, dynamic threat landscape, leaders at this Summit will explore … [Read more...] about Big Data for Intelligence Symposium
DMWF Asia (Digital Marketing World Forum)
#DMWF Asia is making its return on 26-27 February 2025, for a must-see conference and exhibition, bringing together the brightest minds in digital marketing.' ' Back in Singapore for 2025, we will be taking over Marina Bay Sands whereby 400+ Senior Marketing Professionals from the world's most reputable brands will come together to delve into diverse marketing topics. The event … [Read more...] about DMWF Asia (Digital Marketing World Forum)
Why AI isn’t just hype – but a pragmatic approach is required
After all the headlines we have read about how amazing Artificial Intelligence (AI) is and how businesses would literally stagnate if they didn't have it, it was interesting to read this article in Forbes, who suggest that AI stock is showing "bubble"-like tendencies and may soon experience a sharp correction as businesses struggle to operationalize AI. So, should we write off … [Read more...] about Why AI isn’t just hype – but a pragmatic approach is required
How to Optimize Conversions With Customer Journey Analytics
Having a great website, a strong social media presence, and a solid marketing strategy sometimes fail to get expected conversions. It happens because marketing managers ignore how customers or users interact with their website. Even if they do, they look at single touchpoints instead of the bigger picture. This means hundreds if not thousands of dollars wasted on ad spending, … [Read more...] about How to Optimize Conversions With Customer Journey Analytics
