Predictive analytics offers a lot of advantages for organisations to predict behaviour and drive decision-making. Predictive analytics can create a lot of value for organisations and consumers. However, there are also privacy concerns, especially when sensitive information is used. For example, predicting which employees are likely to quit their job and deliver that information … [Read more...] about The Privacy Concerns Of Predictive Analytics – Video
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An Extensive Glossary Of Big Data Terminology
Big data comes with a lot of new terminology that is sometimes hard to understand. Therefore we have created an extensive Big Data glossary that should give some insights. Some of the definitions refer to a corresponding blog post. Of course this big data glossary is not 100% complete, so please let us know if there are missing terminology that you would like to see … [Read more...] about An Extensive Glossary Of Big Data Terminology
TransMetrics Brings Big Data To The Transport Industry
 Company TransMetrics Address 1ul. Krum Popov 56-58, 1421 Sofia, Bulgaria Founders Asparuh Koev, Anna Shaposhnikova, Rado Nikolov & Alexander Petkov Founded March 2013 Funding 50k EUR Employees 7 Website www.TransMetrics.eu Rating 5 bits TransMetrics is a new big data startup from Europe and they focus solely on the 5.4 trillion transport and logistics … [Read more...] about TransMetrics Brings Big Data To The Transport Industry
BellaDati Offers Clear Visualizations For Everyone
Company BellaDati Address 444 N. Wabash Ave. Chicago, IL 60611, USA Founders Martin Trgina Founded 2008 Funding $ 3 million Employees 30 Website www.BellaDati.com Rating 6 bits  BellaDati is a software-as-a-Service analytics dashboard for everyone within the organisation. It enables organisations to bring together their sales, marketing, HR, financial and … [Read more...] about BellaDati Offers Clear Visualizations For Everyone
Have Marketers Taken Big Data Too Far?
Paula Rosenblum writes a fun piece regarding the creepiness of retailers using their Big Data. In it, she contends that targeting our past purchases to send us relevant offers is smart business, but that the use of retargeting tools and practices is downright creepy. But how creepy is it really? We, as consumers, have enabled this sort of behavior, have we not? We get certain … [Read more...] about Have Marketers Taken Big Data Too Far?
