One of the hottest topics in analytics today is marketing attribution. Attribution, for those unfamiliar, is the process of assigning credit to various marketing efforts when a sale is generated. In the modern world, this is no easy task. There are myriad ways to touch a customer today and the goal of attribution is to tease out the impact that each touch had in convincing you … [Read more...] about The Perils Of Marketing Attribution
algorithms
Embracing the Uncertainty of Big Data
Contrary to popular belief, big data isnt some crystal ball to the future, and unfortunately, many organizations feel discouraged and deceived by all the hype surrounding big data. Thats disappointing because even if data isnt a guaranteed recipe for success, its incredibly useful in helping to build strategies and shape decisions. Organizations just need to temper their … [Read more...] about Embracing the Uncertainty of Big Data
Why The Internet of Everything Will Change Innovation As We Know It
We live in a world where accelerated change is the only constant. Organizations and consumers are generating massive amounts of data, which will only exponentially grow in the years to come. More and more organizations see the value of a Big Data strategy and are changing their company towards a data-driven, information-centric organization. As a result, we will see an … [Read more...] about Why The Internet of Everything Will Change Innovation As We Know It
How Big Data is Driving the Next Wave of Mass Customization
Today I was in Johannesburg, South Africa, to give a keynote speech at the Retail Africa event. The below is an excerpt of my presentation. We live in a world with information overload. Every day so much new data is created that customers feel overwhelmed and they dont know what to do with all that information. In fact, it is estimated that this year we will create almost 8 … [Read more...] about How Big Data is Driving the Next Wave of Mass Customization
RE.WORK Deep Learning Summit
Date: 29-30 January 2015 Location: San Francisco The smart artificial intelligence revolution. Explore software that can recognize patterns in digital representations of sounds, images, & data. Discover advances in deep learning and smart artificial intelligence from the world's leading innovators. Learn from the industry experts in speech & image recognition, … [Read more...] about RE.WORK Deep Learning Summit
