Personalized marketing is finally working at scale across a range of industries as AI changes the game on how businesses understand consumer buying decisions. AI digs into enormous amounts of real-time data to unearth patterns behind the consumer buying process, which are rather overlooked by traditional techniques. The result is that it enables companies to forecast customer … [Read more...] about The Role of AI in Analyzing Consumer Buying Decisions for Personalized Marketing
algorithmic business
Understanding Data Bias When Using AI or ML Models
Artificial Intelligence (AI) and Machine Learning (ML) are more than just trending topics, they've been influencing our daily interactions for many years now. AI is already deeply embedded in our digital lives and these technologies are not about creating a futuristic world but enhancing our current one. When wielded correctly AI makes businesses more efficient, drives better … [Read more...] about Understanding Data Bias When Using AI or ML Models
What AI Means for the Future of Small Business Employment
In the ever-evolving landscape of business, the integration of Artificial Intelligence (AI) holds profound implications for the future of small business employment. AI technologies promise to revolutionize how tasks are accomplished, offering unprecedented efficiency and productivity. From automating repetitive processes to enhancing decision-making capabilities, the impact of … [Read more...] about What AI Means for the Future of Small Business Employment
Scrum vs SAFe: Which Agile Framework Is Best For Your Team?
Agile techniques attempt to make the process of projects better and more effective for everyone in the organisation, and they see a 25% increase in overall productivity.The most well-known companies that use agile methodology are Apple, Barclays, Microsoft, and the PlayStation Network. The latter reported savings of $30 million within a year of adopting Scaled … [Read more...] about Scrum vs SAFe: Which Agile Framework Is Best For Your Team?
Top 10 Google Algorithmic Updates of 2021 That You Must Know
As marketers head to 2022, most of them need to ask themselves one critical question: Which search updates from 2021 should they be keeping in mind? Every year Google comes up with several algorithmic updates geared towards optimizing users' experiences and helping searchers discover the information they need as quickly as possible. One of the significant features of these … [Read more...] about Top 10 Google Algorithmic Updates of 2021 That You Must Know
