With their billions of annual captive customers, one would think that airports, and by logical extension, airlines, were prime candidates for the implementation of the Internet of Things (IoT) technology to improve the passengers' experience, yet, theres not been much progress there. Yes, airlines and airports have started experimenting with IoT, but unlike say the health or … [Read more...] about Why The Aviation Industry Needs to Hurry Up With IoT Implementation
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Why Big Data Is The Next Gold Mine?
We hear about big data all the time! At least once every week, there's a company that comes up with an infographic on how much data we use and how businesses can make the most of this data. Before going into why big data is creating such a buzz, let's briefly see what big data is all about. What is Big Data? There is no single definition for big data because it's hard to … [Read more...] about Why Big Data Is The Next Gold Mine?
The Next Frontier for Predictive Analytics in Travel and Hospitality
Technology is enabling hotels, airlines, car rental companies, cruise lines, online travel agents (OTAs) and quick serve restaurants (QSRs) to deliver delightful experiences to their customers. It is also allowing these companies to monetize their data, particularly in the unseen middle layer of the travel and hospitality industry. This middle layer is comprised of merchants, … [Read more...] about The Next Frontier for Predictive Analytics in Travel and Hospitality
How Your Travel Journey Can Be Improved With Big Data
The airline industry has always been known for creating a lot of data and for airline companies the potential benefits when applying big data correctly are tremendous. From the moment a customer books a flight until the moment the airplane is in the air, data is continuously being created and this data can be turned into information to improve your travel journey and improve … [Read more...] about How Your Travel Journey Can Be Improved With Big Data