Big data technology is transforming society and businesses and helping researchers create an exciting new world for future generations. Information technology specialists use big data systems to sift through enormous amounts of information, revealing in-depth insights about human behavior. Health care researchers use this information to better understand how daily life impacts … [Read more...] about Is Big Data Creating More Stress?
accountability
Is It Better to Manage Your Data Exchanges In-House or With an External Firm?
Data management is a sensitive operation at every stage of the process. And with big data becoming increasingly important to 75 percent of businesses, corporate decision makers and data officers need to think carefully before they decide how they manage their incoming information; is it better to keep things in-house, or work with an external firm? The Key Concerns Ultimately, … [Read more...] about Is It Better to Manage Your Data Exchanges In-House or With an External Firm?
Why Modern Marketers Also Need to Be Data Doctors?
Over the years, marketing in the B2B sector has come a long way, especially when it comes to personalisation and hyper-relevant communication. Although personalisation tools have been at marketers' disposal for years, not every marketer is reaching out the right prospects with the right message at the right time. This is where data comes into play, giving contextual insights … [Read more...] about Why Modern Marketers Also Need to Be Data Doctors?
Blade Runner Rule: Public Perception and A.I. in Marketing and Brand Representation
The role of A.I. in business is ever-expanding, with companies increasingly relying on the nascent technology for everything from analysis of data streams to brand representation. However, Markets Insider reports that consumers might not be too keen on A.I. in business ” at least, not if they don't know about them. A digital agency group called SYZYGY recently produced research … [Read more...] about Blade Runner Rule: Public Perception and A.I. in Marketing and Brand Representation
Healthcare and Big Data: HIPAA Violations and How to Prevent It
The HIPAA is made to protect the private information of a patient. The law frowns upon on any health practitioner who tries to violate the laid down rules of HIPAA. Penalties and civil suits await anyone who violates it; however, most offenders do not commit this because of evil intent, but merely because of ignorance. This shows how serious how serious it is to violate the … [Read more...] about Healthcare and Big Data: HIPAA Violations and How to Prevent It
