As the field of analytics turns more and more predictive, emphasis on using data moves to discovering unknown landscapes. But moving beyond the obvious to completely understand your customers journey is a very complex step. How can you derive patterns from countless data sources to optimize customer experience and create a competitive advantage? Creating a 360-Degree Customer … [Read more...] about How to Discover the Hidden Value in Your Customer Data?
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9 Generic Big Data Use Cases to Apply in Your Organization
Big Data means something different for every organization and every industry. What Big Data can do for your organization depends on the type of company, the amount of data that you have, the industry that you are in and a whole lot of other variables. Whenever I advise organization on their Big Data strategy, this is the main problem; there are so many different possibilities … [Read more...] about 9 Generic Big Data Use Cases to Apply in Your Organization
Macy’s Is Changing The Shopping Experience With Big Data Analytics
Macys is a mid-range to upscale department store chain from America. It was founded in 1858 in New York and has since expanded to 840 locations across 45 states in the USA. They operate under two brands: Macys and Bloomingdales, each with their own website. In 2012 they reported sales of $ 27.7 billion. They have successfully developed an Omnichannel strategy, where customers … [Read more...] about Macy’s Is Changing The Shopping Experience With Big Data Analytics
Why 360-Degrees Customer Profiles Created With Big Data Are Nothing New
In the past marketing departments had an easy task, which simply was to send messages of all sorts of kind to their (potential) customers, hoping that they would reach the right customers and that they were able to sell something. This resulted in generic advertisements in newspapers, magazines or on billboards. Thanks to the web 2.0 this changed in a two-way-communications, … [Read more...] about Why 360-Degrees Customer Profiles Created With Big Data Are Nothing New
