Identifier (ID) Unification is one of the key data fusion problems to be solved when integrating data from multiple data sources. In the context of enterprises, building a 360 degree view of your customers is a key need. Data from internal sources (first party), external data brokers (third party), various kinds of partners (second party) and open, public sources needs to fused … [Read more...] about The How and Why of ID Unification
360-degrees
A Tech reboot: why are fashion companies building their in-house analytics competencies?
Unless you are the Kardashians, you understand your family better than an outsider. You know exactly what the business needs at a given time as opposed to a hired hand. When an activity is outsourced to an expert' outside the organization, they tend to make decisions without taking the business context into account. For example, a particular store might have lower sales because … [Read more...] about A Tech reboot: why are fashion companies building their in-house analytics competencies?
Why Modern Marketers Also Need to Be Data Doctors?
Over the years, marketing in the B2B sector has come a long way, especially when it comes to personalisation and hyper-relevant communication. Although personalisation tools have been at marketers' disposal for years, not every marketer is reaching out the right prospects with the right message at the right time. This is where data comes into play, giving contextual insights … [Read more...] about Why Modern Marketers Also Need to Be Data Doctors?
Voice of IoT Dect and ULE Industry Summit
The Voice of IoT Dect and ULE Industry Summit will take place on the 7th and 8th February 2018, in the fresh and casual environment of B.Amsterdam. The 2-day event will include keynote, lectures, exhibition, F2F meeting of both associations' Working Groups, and the 2018 General Assemblies. In the evening of day 1, there will be a networking event at the … [Read more...] about Voice of IoT Dect and ULE Industry Summit
How to Achieve a Single Customer View in Ecommerce
What is a Single view of the customer? Till some time back, a single view of customer meant bringing together all data for customer and consolidating into a single record. Driving force behind single view of customer within an organization was usually operational. Marketing was merchandise driven and strictly followed quarterly planned marketing calendars and hence was content … [Read more...] about How to Achieve a Single Customer View in Ecommerce
