RJMetrics is a hosted service over internet that allows E-commerce companies, social media organizations, SaaS vendors and online content providers to make smarter decisions using their own data. With RJMetrics companies can better understand the lifetime customer value, learn the average time between purchases of different order groups as well as the average order size per cohort group. Basically, organizations using RJMetrics can see the factors that drive their business, understand better customer behaviour and their key decision drivers.

Especially websites using Magento get additional insights with RJMetrics. It combines multiple databases from different sources. All data is extracted, transformed and loaded into RJMetric’s hosted data warehouse. Although RJMetrics accesses the data securely using AuthSub, OAuth or Open ID, this can prove to be a problem for a lot of potential customers who prefer to keep their own data in their own data warehouse.

The RJMetrics data integration does however support leading relational databases such as MySQL, MSSQL and Postgres, together with NoSQL datastores like MongoDB. Also Google Analytics can be integrated as well as excel files with raw data. RJMetrics replicates the data of customers and loads it into their own data warehouse. They will then optimize the data and develop the dashboard. This can take up to 7 days to get started, which is a long time nowadays especially if you compare it to other big data startups reviewed here that can get started in just a few hours.

The data can be segmented by marketing channel, customer behaviour or any other dimension and all data is shown in graphs on the different dashboards, which are easy to understand. These graphs can show the lifetime value of customers, show your most and least profitable segments, help organizations to better position themselves and to grow and outperform any competitors. Users can give anyone they want access to their data via RJMetrics entire dashboard or just specific dashboards.


Website     http://rjmetrics.com/

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Head Office

1339 Chestnut St
Philadelphia, PA
United States


E-commerce, Social media / marketing, Technology



Size of Customers

Large, Small, Medium

Year Founded



Funding Received from Investors

$ 24 million


August Capital, Lerer Ventures, Red Swan Ventures, SoftTech VC, SV Angel, Trinity Ventures, Vision Ventures, Zelkova Ventures

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