QUICK FACTS

HEAD OFFICE

1339 Chestnut St
Suite 1500
Philadelphia, PA 19107
United States

LANGUAGES OFFERED

English

category

CATEGORIES

Business intelligence

INDUSTRIES

E-commerce, Social media / marketing, Technology

PRICING

Subscription

Starting at $ 750 per month

SIZE OF CUSTOMERS

Large, Small, Medium

 
Founders:
 
Year founded:2008
Funding received:$ 24 million
Investors:
 
#Employees:80 employees
Awards won:Several including CRN Emerging vendor 2012, Start2Cloud Recommended Vendor 2012, Featured in book "The Entrepreneurial Instinct" 2012, AlwaysOn Hot 100 2010
 

Overview

RJMetrics is a hosted service over internet that allows E-commerce companies, social media organizations, SaaS vendors and online content providers to make smarter decisions using their own data. With RJMetrics companies can better understand the lifetime customer value, learn the average time between purchases of different order groups as well as the average order size per cohort group. Basically, organizations using RJMetrics can see the factors that drive their business, understand better customer behaviour and their key decision drivers.

Especially websites using Magento get additional insights with RJMetrics. It combines multiple databases from different sources. All data is extracted, transformed and loaded into RJMetric’s hosted data warehouse. Although RJMetrics accesses the data securely using AuthSub, OAuth or Open ID, this can prove to be a problem for a lot of potential customers who prefer to keep their own data in their own data warehouse.

The RJMetrics data integration does however support leading relational databases such as MySQL, MSSQL and Postgres, together with NoSQL datastores like MongoDB. Also Google Analytics can be integrated as well as excel files with raw data. RJMetrics replicates the data of customers and loads it into their own data warehouse. They will then optimize the data and develop the dashboard. This can take up to 7 days to get started, which is a long time nowadays especially if you compare it to other big data startups reviewed here that can get started in just a few hours.

The data can be segmented by marketing channel, customer behaviour

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