The Best Big Data Research Reports

Many organisations from around the world are researching the effects of big data. How many companies have already implemented a big data strategy? How many companies understand what big data is? How many companies failed in their big data projects and why? These are the type of questions that are answered by many of these researches and quite often they have different outcomes. Therefore, we have created this overview for you with the most important and latest reports. Feel free to contact us if you know of a report that should be added to this section. We will update this section regularly.

McKinsey Big Data Report

Big data: The next frontier for innovation, competition, and productivity

Already a report dating back from May 2011, but still one of the most important big data reports. This report studied big data in five domains—healthcare in the United States, the public sector in Europe, retail in the United States, and manufacturing and personal-location data globally. A must-read for anyone that wants to learn more about big data.

Author: McKinsey Global Institute

Date: May 2011


The Emerging Big Returns on Big Data

The Emerging Big Returns on Big Data

Tata Consultancy Services surveyed 1,217 companies in nine countries across the globe. How are companies investing in Big Data and deriving returns from it? Of the companies surveyed , a little more than half (643) said they had undertaken Big Data initiatives in 2012. The report shows how large companies across the globe are deriving significant returns from their Big Data investments.

Author: Tata Consultancy Services

Date: January 2013


2013 Big Data Opportunities Survey

2013 Big Data Opportunities Survey

The survey of 304 data managers and professionals, conducted by Unisphere Research, a division of Information Today, revealed that big data isn’t just the exclusive property anymore of large online corporations such as Google, Facebook, eBay and Yahoo. Although handling data is not yet business as usual for the organisations surveyed, many of them have started developing some sort of big data initiative.

Author: Unisphere Research

Date: April 2013


Cisco Connected Government Study

Cisco Connected Government Study

A Cisco survey showed that more than half of the IT decision-makers who replied to a recent study said their big-data finance levels would shrink or stay the same in fiscal 2014. 400 IT decision-makers at the local, state and federal levels joined this survey and 35 per cent hinted budget shortages were more damaging to preserving IT infrastructures than increased network demands or any other factor.

Author: Cisco

Date: October 2013


Moving up the digital marketing maturity with big data analytics

Moving up the digital marketing maturity with big data analytics

Digital marketing is in the midst of navigating through the most significant developments it has ever encountered. This IBM research reveals some important opportunities and challenges for organisations that want to move ahead with big data analytics.Digital marketing is in the midst of navigating through the most significant developments it has ever encountered. This report has all the details.

Author: IBM

Date: October 2012


At the Big Data Crossroads: turning towards a smarter travel experience

Big data is arguably the biggest opportunity in a generation for travel businesses to embrace the changing structure of data and maximize its use. It offers the potential for a vast shift for all travel companies, empowering them to enhance both the business and experience of travel. This report describes how big data can change the travel industry, including some interesting examples.

Author: Amadeus – Thomas H. Davenport

Date: 2013


Of Time and Space, Unleashing the Potential of Mobile Networks’ Real-Time Geolocation Data

The white paper discusses the sources of geolocation data, then presents three use cases that show how real-time geolocation data can be integrated to enhance special events, retail activities, and mobile operator internal operations and services. Then it details the specific value of the data to specific players – i.e., mobile operators, safety and other public agencies, retailers, and other enterprises.

Author: Senza Fili - Monica Paolini

February 2015

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