Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and … [Read more...] about Marketing Analytics
Data Analysis
Data Science Methodology
Despite the recent increase in computing power and access to data over the last couple of decades, our ability to use the data within the decision making process is either lost or not maximized at all too often, we don't have a solid understanding of the questions being asked and how to apply the data correctly to the problem at hand. This course has one purpose, and that is to … [Read more...] about Data Science Methodology
Forensic Accounting and Fraud Examination
Everyday across the world, thousands of businesses are victimized by fraud. Who commits these bad acts? Why? And, how? In this course we are going to help you answer the questions: who commits fraud, why and how. We’ll also help you develop skills for catching them. … [Read more...] about Forensic Accounting and Fraud Examination
Excel Skills for Business: Intermediate I
Spreadsheet software remains one of the most ubiquitous pieces of software used in workplaces across the world. Learning to confidently operate this software means adding a highly valuable asset to your employability portfolio. In the United States alone, millions of job advertisements requiring Excel skills are posted every day. Research by Burning Glass Technologies and … [Read more...] about Excel Skills for Business: Intermediate I
SQL for Data Science
As data collection has increased exponentially, so has the need for people skilled at using and interacting with data; to be able to think critically, and provide insights to make better decisions and optimize their businesses. This is a data scientist, “part mathematician, part computer scientist, and part trend spotter†(SAS Institute, Inc.). According to Glassdoor, being … [Read more...] about SQL for Data Science
