Artificial intelligence (AI) has permeated almost all areas of business, including digital marketing.
From mega-brands like Tesla to mom-and-pop startups, 37% of businesses use AI-enabled tools. During 2016-20, AI usage increased by 270%. In fact, many CIOs (Chief Innovation Officers) replaced humans with smart machines, especially for doing less-cognitive, repetitive tasks. At the present, AI has become mostly a component of AdTech.
Why, you ask?
AI-powered automation software scores over humans because:
- It can handle more workload and data.
- It is less error-prone and prejudiced.
- It works unhindered under extreme conditions.
- It provides intelligent analytics that empowers quick decision-making.
- It helps to track and punished fake social users on Facebook, Instagram, Twitter, and many more platforms to stop spammy activities and frauds.
For all of these reasons, AI is invaluable for digital marketers. Brands that leverage AI can laser-focus their marketing and draw higher returns on the same investment. Marketers and brands are happy to adopt digital transformation to get better business ROI.
Still not convinced?
Then, read this post carefully. I’m going to explain five digital marketing areas in which AI plays a key role and produces massive returns.
Let’s dive in.
Best Ways to Use AI in Digital Marketing
As I mentioned, AI is being adopted widely. It’s now more mainstream than ever before.
And, the best part is that you don’t need to be Walmart or Amazon to utilize this disruptive technology. You can use AI to grow your business on a shoe-string budget if you know the right applications and tools.
Below, I’ve listed and explained the best and most-affordable uses of AI in digital marketing. Take a look.
Chatbots
AI-powered chatbots can help you ace the digital marketing game. They enhance your customers’ on-site experience with their prompt customer service.
Chatbots provide your website visitors and app users such as eCommerce mobile apps with personal attention, contextual product recommendations, and quick service. They keep users engaged on your websites and apps, thereby reducing bounce and churn rates effectively. They solve routine user queries quickly, which ensures customer satisfaction. It also helps to detect and fix the errors in your websites.
In fact, chatbots have become so popular that 61% of netizens prefer to converse with them rather than with human agents. By natural language processing (NLP), chatbots can provide human-like responses that delight users through the integration of business cloud API with a chatbot.
Moreover, bots work tirelessly 24×7, with no downtime and no bad moods!
Is that all?
No way. Since not many brands have adopted chatbots yet, you gain a first-mover advantage by leveraging this strategy. And don’t be discouraged by misinformation regarding its development cost. Trust me, the pros of chatbots far outnumber the cons.
American Eagle Outfitters, a lingerie startup, have a bot named Aerie on their website.
Aerie’s job is to engage visitors in a this-or-that quiz to learn about their product preferences. All the while, it keeps scanning the catalog for matching products.
If you have an international eCommerce store on Shopify and need to change your web content automatically as per the region then you need to Shopify Etsy Integration.
By the end of the quiz, it has a range of comparable options ready for the user. Voila, each shopper has a personal shopping assistant. No wonder why the brand has multiplied conversions since Aerie started working its magic. Also, you can use ProProfs online quiz maker software to develop great quizzes.
Content Creation
Content is the backbone of digital marketing. AI can help content curation and creation that resonates with your target audience.
How does AI Impact your content strategies so?
Smart analytics tools track user behavior and highlight the content preferences of pre-set target groups. Using the insights, you can create personalized content tailored to your audience’s needs and interests.
Some prefer processed & timeline infographic content, some video content, and others might prefer blog. Analytic tools ease your effort to filter out the preference of your audience so that you can personalize the content accordingly.
When you serve the right content to the right people at the right time, you become their preferred brand. That’s why 56.5% of brands leverage AI for content personalization.
Also, it helps to create resumes for an applicant tracking system with more personalization and it increases the chances of getting a call for the interview.
Social-savvy brands need to churn out visual content at scale to keep up their posting frequency and engagement rates. That’s where AI-led social listening can come in handy. AI also helps in the creation & maintenance of an online community. It provides analytics and performance for your community.
There are tools to identify content formats and topics that are trending on different platforms. All you need to do is curate, customize, and rebrand the best-performing content for your pages. Grammarly is the best tool for it and you can get it over available discounts for different types of users.
By using such growth-hacking tools, your digital marketing becomes less labor-intensive and more resultful.
Marketing Automation
Mundane but essential tasks like content scheduling and posting can be really tedious and time-consuming. AI-powered marketing automation can put your campaigns on auto-pilot. This means your hustle never stops, even when you’re asleep or on the move.
How does that happen?
Email marketing tools can predict optimal times to email pitch so that they land right on top of overcrowded inboxes. They track user actions on the sent emails and follow-up emails with relevant event-triggered emails.
You can leverage an email autoresponder to respond to avoid any backlog and send your customers instant updates with a professional email template.
Similarly, lead-generation software provides marketers with the information they need to close a sale. They follow visitors as they browse your website, showing them relevant product offers and alerting you as soon as an action is taken. It’s virtually impossible for human agents to act so proactively. The automation strategy boosts your business ROI.
Nowadays, companies are adopting remote work culture in their organization due to many factors and they are using various virtual meeting tools to create virtual meeting rooms to run their business smoothly.
In short, your digital marketing becomes more timely and result-oriented when moving towards automation powered by AI.
Target Market Analysis
Marketers need accurate and precise buyer personas so that they don’t waste resources targeting the wrong people. That’s where AI. or rather its subset, machine learning (ML), can help you.
ML is transforming data analysis in a way that humans can’t even imagine.
ML-based tools can process millions of data sources and points for relevant user information. In minutes, they filter down the vast data pool (big data) into comprehensible forms and use it to design their marketing strategy to get robust market results. Tesla has done a great job and any business can increase their market ROI following tactics pioneered by Tesla.
You can configure them to aggregate information from your CRM systems, mailing lists, and social pages and create near-perfect personas.
You can drill down into granular details about your target audiences and create products and content that matches their tastes, needs, and expectations. It helps to find and do partnerships with the most suitable influencers.
Through precise targeting, you can effectively reach, engage, convert, and retain customers for longer. Also, you can integrate a VPN with a chatbot to get a detailed analysis for multiple locations.
Need pro tips?
For end-to-end streamlining of your online marketing, opt for a digital marketing reporting dashboard. This way, data integration is seamless.
Advertising
All seasoned marketers grasp how costly paid advertising can turn out to be. Yet, you can’t ignore its obvious benefits. Partially and Fully AI-enabled online courses platforms can boost your course in an easy way and you can generate good course ROI.
This is precisely the dilemma Naomi Simson, the host of Shark Tank Australia, was facing. She was paying retainers to the tune of $45K monthly to ad agencies. Their job was to run social ads to promote her online gifts portal.
Then, she heard about Albert, an AI-powered program widely used to optimize ad-creation, video content, logo maker, and targeting. From day one, Albert started working its magic.
How so?
In a day, Albert tested 6,500 variants of a Google text ad Naomi planned to run on Google. It zeroed in on text copy that went on to produce a 500% return. Naomi’s ad expenditure is down by 25%, and she averages 1100% ROI on her ad spend. That’s impressive by any standards.
AI tools like Albert can optimize your digital advertising in the following ways:
- They can predict ad copy with high conversion potential. This is done by analyzing the performance of recent ads in your niche and target markets.
- They can forecast bidding spots that stand out on overcrowded pages.
- By A/B testing millions of variations, these tools can identify the right ad specs, like buttons, calls-to-action (CTA), and typography.
Pro Tip: Employers can attract the right talent using AI-based recruiting software and live interview tools like VCV. All in all, AI can risk-proof your advertising, a dream come true for most digital-savvy brands. Also, you can use diversity and inclusion surveys to get real feedback from your employees.
Also, you can run an employee motivation campaign using ai enabled screening tools to get the best employee awards in the organization to avoid any misidentification due to any human favor.
Ready to AI-Power Your Digital Marketing?
AI is indeed powerful in the right hands. While technology is growing by leaps and bounds, there is a shortage of skilled AI professionals. To AI-enable your digital marketing, you need to first equip your teams with the right skills and knowledge. Only then can your business take full advantage of the wonderful opportunities AI provides.
Do you have any questions about AI or digital marketing? Write them in the comments below. I’m always happy to help.
