How to Grow Your Business Using Artificial Intelligence

Did you know that the global market for artificial intelligence is set to grow to $190 billion in the next five years? Clearly, AI is set to transform the way we conduct business.

If you want to stay ahead of the curve, it’s the right time to leverage AI for your business. With the help of AI, you can reach out to your target audience, nurture your leads, and even boost your revenue. You need to work on your enterprise agility to make innovations in your business operation.

There is a lot you can do with AI to take your business to the next level. With the help of workflow software you can
automate your business process as well you can integrate your WordPress hosting website with conversational AI-based chatbots to provide 24/7 customer support and boost your customer satisfaction. It also helps to detect and fix the errors in your websites.

AI is playing a big role to make more effective sales and operations planning, especially in supply chain management and future sales forecasting. AI helps to analyze them and provide a better understanding of the S&OP process.

Want to know how?

In this article, let’s take a look at how you can leverage AI to grow your business.

4 Ways In Which AI Can Help You Boost Your Business Growth

The biggest advantage of AI is that it can take over repetitive tasks like data collection, answering customer questions, and more. With these tasks being taken care of, you can focus on other aspects of your business.

But that’s a fragment of what AI can do for you. Here is how you can use it to boost your business growth:

1. Use Predictive Analytics

The key to building a successful business is knowing what your target audience needs. With AI, you can predict what they are looking for in advance. AI-enabled tools provide the user journey. Through data collected during audience research, you can check out your sales forecasts and get an idea about future trends. You can leverage the best data cleansing software to analyze the collected data and prepare true data.

What’s more, you can also track when your customers are likely to run out of a particular product in comparison with competitors. Based on that, you can leverage retargeting to boost customer loyalty. Also, you can create an online logo and other website elements based upon their findings over your website design.

Harley Davidson is one of the biggest companies that use AI to generate more leads. For this, they use an AI tool called Albert. This program analyzed the behaviors and characteristics of high-value customers they had in the past.

AI and inventory management software integration provides visibility after automatic analysis to companies about their customer marketplace as well their market partners. It helps them to manage their supply chain system effectively.

Based on this group, the program created a lookalike audience. With the use of this AI-enabled program, the company was able to increase its sales leads in New York by 2930%. The traditional business intelligence tools provide better information after analysis of the real market situations. it helps business to make their growth strategies.

Also, it helps to analyze virtual currency performance through AI-enabled trading platforms such as Kraken vs Coinbase. These platforms help users to do trading for virtual currency.

2. Give Personalized Recommendations

With AI, you can know what your customers like and what they don’t. Additionally, you can get insights into their lifestyles, buying behaviors, and budgets.

This information can open up a goldmine of opportunities for marketers. It can help you polish your overall marketing strategy. Based on what they prefer, you can send them personalized suggestions. You can take help of SEO copywriting service providers to write more personalized messages.

Chatbots are impacting the world of blog content marketing by delivering personalized customer experience in creative ways. For example, content marketers can build their own personalized chatbot which explains their brand and addresses the customer’s needs effectively. It provides them a measurement of their content quality that can give them great content ROI.

When they see something that matches their tastes, they are more likely to make a purchase or continue using your service. From Amazon to Netflix, all big companies leverage AI to offer personalized suggestions to their customers. You can choose a Headless CMS for your organization for better content management. Also, you can leverage AI technology to host and promote your virtual event, it helps in organizing as well promote with personalized recommendations.

Based on their purchase and browsing history, they show products that the customers may be looking for. It also helps in account-based marketing strategies to optimize your resources for a particular location. It sends personalized recommendations to an assigned location and it is the main motive of ABM. Apart from this, it also helps in accounting, auditing, and financial management, and other small and large business operational activities.

That’s not all.

Netflix takes their personalization to a whole new level.

They show different thumbnails to different users. For instance, a user who has watched movies of Uma Thurman in the past will see a poster that features her for the movie, Pulp Fiction. However, a John Travolta fan will see a poster that features him.

Image via Medium

3. Provide Better Customer Service

Intelligent chatbots are equipped to analyze a user’s query and understand their search intent. Without any human intervention, they can hold seamless conversations. You can use gamification to improve your users for your mobile app such as healthcare app.

The biggest advantage of AI-powered chatbots is that they can handle multiple customer queries together. Plus, they can be available for customers 24×7. Because there is no waiting time, it can boost your customer experience significantly.

When it comes to chatbots, there are also a lot of exciting opportunities related to voice searches. Some advanced programs also enable you to create voice-enabled chatbots with the help of voice recognition technology. Leverage customer database software to manage your crucial data of customers. Also, you can integrate your chatbot with VoIP tools to make your conversations secure.

Another example of improving the customer experience using AI is Google Analytics Inteligence tool. That tool uses AI and Machine Learning to answer user questions and provide automatic insights. With it, you no longer need to get expensive and time consuming Google Analytics training to get answers to your questions as the tool will automatically provide you the data that can help you rank higher on Google.

Additionally, AI-powered workflow software can also help in managing your regular work in a professional way.

4. Optimize Your Product Price

When it comes to making a purchase, pricing is one of the most important factors that customers take into consideration. If your product price is too high, you may lose out on potential customers. On the other hand, if the product price is too low, your profits may take a dip.

Regardless of the industry you are in, AI can perform as a virtual assistant, and help you determine the optimum price for your product. Through self-learning algorithms, AI-powered software solutions can scan a large amount of market data and provide an analytics report that helps in designing selling online strategies for better revenue. It also helps in creating an invoice for online purchases as well offline.

Based on competitor pricing, past transactions, and buyer personas, they can provide you with pricing suggestions.

It can also help you gain insights into the general pricing trends. When you are negotiating with suppliers or distributors, this information can come in handy. Also, Affiliate program handling also becomes organize if you can leverage affiliate marketing tools to manage your affiliate program. These tools use AI to evaluate and manage all affiliate activities.

Apart from this, AI also analyzes your landing pages’ issues and errors which
impact your conversation. It recommended optimizing your landing pages for
better conversions. Also, It generates analytics report about your different conversion optimization tactics and helps you find out the best conversion optimization tactic to grow your business sales.

Pro Tip: AI also help to analyze the effectiveness of your employee retention plan with its automated employee feedback tools. Additionally, You can use AI-enabled tools to manage your remote workforce effectively. Intelligent technology helps you attract the right talent for your company.

Conclusion

Artificial Intelligence can help you get more leads, nurture them, and refine your marketing efforts. From sending personalized recommendations to improving your customer service and optimizing your prices, there is a lot you can do with it. Also, you can get more referrals and brand awareness using AI-enabled Referral Program Software.

What’s more, you can use predictive analysis to forecast sales trends and more. With AI, you can analyze customer behavior and show them exactly what they are looking for. Also, it helps you to make your website a more proficient and clean website for your visitors and customers. CRM software can also

If you want to grow your business, you need to leverage AI right now!

Do you have any questions on how AI can help you boost business growth? Please share your thoughts in the comments section below.