How Artificial Intelligence Can Boost Your Website’s Performance

Artificial Intelligence (AI) has found applications in almost every area of business and improving website performance is no exception.

Using the right AI tools, you can improve your website’s user experience, site navigation, conversion rates, and so much more.

But, exactly where should you start?

That’s what you will learn in this post: the applications of AI for SEO and website optimization. We will discuss four areas where AI can help improve your website’s performance. You can start applying AI for these and then explore more.

4 Areas Where AI Can Improve Website Performance

AI has numerous applications in the field of website design and performance improvement. For this post, we will cover the four most important aspects of a website where AI can help.

Curious to know more?

Let’s get started.

1. Analytics  

The biggest use of artificial intelligence for improving website performance comes from its analytical capabilities. Using AI for website analytics can help you gather valuable insights that non-AI website analytics tools can’t provide.

Using AI-based tools to analyze website performance, you can track each visitor’s online behavior on your site. You can understand the buyer journeys and how customers move through your sales funnel.

You can also identify areas for improvement and exactly where on your website you are losing potential customers.

But, why is this important?

AI can help you understand, to the minutest detail, exactly where on your website you should make improvements to get better results. This hyper-personalization does not just pertain to sales and conversions, but also the time spent on your website and other actions like subscribing to a newsletter.

For example, let’s say that one of your blog posts is getting a lot of traffic, but most people just read the post and leave your website. An AI-based tool will flag this issue and provide you with suggestions like adding more internal links, forms, and CTAs to overcome this. Apart from this, it also helps in analyzing templates of web pages‘ performance.

Also, AI-powered workflow software can help you manage and record these issues, and you can easily monitor your website work to be done.

Brilliant, isn’t it?

Well, if you regularly use AI for website analytics, it will help you improve your overall website performance and not just one aspect.

Additionally, AI can help you track the rankings of your website for your target keywords with ease too. You can leverage an AI-powered keyword rank tracker to find out where you stand when it comes to rankings in the SERPs.

2. Site Navigation

Another important area where AI can help you improve your website performance is by providing better site navigation for your website visitors.

You can achieve this in two ways: using AI-based chatbots and using AI-powered website design tools.

AI can help you create a user-friendly website structure and layout to make sure that your site is easy to navigate.

You can also use AI-powered chatbots that can guide your website visitors and help them find exactly what they came looking for. As soon as someone enters your website, your chatbot can welcome them and ask them what they are looking for. It can then direct them to the right pages and resources, thus improving their experience on-site.

But, how does this improve website performance?

This will reduce your bounce rates and allow people to find the right pages and stay on your site longer. These actions send good UX signals to search engines and indicate that users find your site useful and relevant.

So, when Google has to decide between two sites with similar content, it will prefer the one with better UX signals to rank higher. AI and customer experience go hand-in-hand, so do not miss this opportunity to utilize AI for improving your customers’ experience on-site.

3. Sales Conversions

AI chatbots are not just good at answering questions and directing users to the right pages, but can also help you increase your sales conversions.

Wondering how they do that?

Well, AI can track and analyze each user’s past search/purchase history and online behavior to make accurate product recommendations. Your AI chatbot can recommend the right products to each website visitor and increase the likelihood of them making a purchase.

But, that’s not the only way in which AI can help improve conversions on your website. You can also use AI to run highly-targeted ad campaigns where different ads are shown to different people. Using dynamic ads, you can target the right people with the right ads and then leverage lead generation tools to increase your leads and conversions.

Another way in which AI can improve your website’s sales conversions is by helping you design high-converting landing pages. AI can tell you exactly how to optimize your landing pages to get the most clicks and conversions from them.

Last, but not least, AI can help your website design an SEO-friendly  website. There are many AI-based design tools available in the market that can help you design a winning website.

Many popular website builders like Wix now use artificial design intelligence (ADI) systems to help you design better websites. From suggestions on which images to use to adding all essential design elements like video content, images, AI has become essential for website design. For example, AI increase helps in better customer service due to its 24*7 working facility and it helps to bring down churn rates.

Most ADI platforms have the ability to learn and can keep making suggestions to optimize your website over time. So, it’s not just a one-time thing, but a continuous process.

What Next?

To make the most of AI to improve website performance, it is important to start using AI right from the beginning. So, using an AI-powered website design tool should be your first step towards embracing AI.

But, if you already have a website, it’s still not too late to leverage AI to improve its performance. There are numerous AI-powered tools available in the market to improve various aspects of your website’s performance. Choose the ones that are most suitable for you and take it from there.

Have any more questions on this topic? Feel free to leave a comment and we will get back to you.