Zurich Insurance Group Ltd. () is a Swiss insurance company, commonly known as Zurich, headquartered in Z rich, Switzerland. The company is Switzerland’s largest insurer. As of 2013, the group was the world’s 75th largest public company according to Forbes’ Global 2000s list, and in 2011 it ranked 94th in Interbrand’s top100 brands. Zurich is a global insurance company which is organized into three core business segments: General Insurance, Global Life and Farmers. Zurich employs around 60,000 people serving customers in more than 170 countries and territories around the globe. The company is listed on the SIX Swiss Exchange. As of 2012 its capital position was strong, with shareholders equity of $34.494 billion.