Sky UK Limited (until 2014 known as British Sky Broadcasting or BSkyB) is a British telecommunications company which serves the United Kingdom. Sky provides television and broadband internet services and fixed line telephone services to consumers and businesses in the United Kingdom. It was the country’s most popular digital TV service until it was overtaken by Freeview in April 2007. Its corporate headquarters are based in London. Formed in November 1990 by the equal merger of Sky Television and British Satellite Broadcasting, BSkyB became the UK’s largest digital subscription television company. Following BSkyB’s acquisition of Sky Italia and a majority 90.04% interest in Sky Deutschland in November 2014, its holding company British Sky Broadcasting Group plc changed its name to Sky plc. The United Kingdom operations also changed the company name from British Sky Broadcasting Limited to Sky UK Limited, still trading as “Sky”. Sky UK Limited is a wholly owned subsidiary of Sky plc.