Principles

Principles was a UK-based fashion retailer founded in 1984. The firm was launched by the Burton Group (now Arcadia Group) as an attempt to capitalise on the new modern trends in fashion; the mid-1980s was the boom era for the yuppie, a new upmarket cultural movement, and power dressing was a key trend: at the time, the Group’s ladies’ fashion operations (chiefly Dorothy Perkins) were more mainstream and traditional. Principles was the first newly launched chain from the firm since Topman in 1978, with the majority of the company’s growth over the years having come from acquisitions. In 1985 a sister brand aimed at upmarket male shoppers, Principles For Men, was launched; this chain was phased out in the late 1990s/early 2000s as part of a scaling-back of the group’s less successful operations. The stores either became main Principles stores, converted to other Arcadia brands, or closed. Principles remained part of Arcadia Group until 2001, when it was sold off (along with catalogue brands Racing Green and Hawkshead, and young upmarket fashion chain Warehouse) in a management buyout deal which led to the creation of Rubicon Retail. Arcadia had decided to dispose of the Principles brand to instead focus on developing the Wallis chain (which they had acquired from Sears plc in 1999). Rubicon, and by extension Principles, was subsequently taken over by Mosaic Fashions in 2005. This deal saw Principles and Warehouse join Coast, Oasis, Karen Millen and Whistles in the Mosaic store network. Whistles was later sold by Mosaic.