Jon Jacobs (born 10 September 1966, Derbyshire, England) is an English actor, entrepreneur, director, producer, writer, and creator of the avatar Neverdie, which is frequently stylised NEVERDIE, from the virtual world Entropia Universe that Reuters described as “a legendary adventurer, celebrity, and fabulously wealthy entrepreneur in the online world of Entropia”. The Associated Press described Neverdie as an “Internet icon”. As a film actor, director and producer Jacobs is best known for films such as Return to Oz, The Girl with the Hungry Eyes, Lucinda’s Spell, Charlotte Sometimes, Hey DJ, and RevoLOUtion.