Gillette

Gillette is a brand of men’s safety razors, and previously the name of the company that bears its name that has now diversified to manufacture a large portfolio of products, among them shaving supplies and other personal care products it is owned by multi national corporation Procter & Gamble. Based in Boston, Massachusetts, United States, it was one of several brands originally owned by the Gillette Company, a supplier of products under various brands, which was merged into P&G in 2005. The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer. Under the leadership of Colman Alejandro M. Mockler Coello as CEO from 1975’91, company was the target of three takeover attempts, from Ronald Perelman and Coniston Partners. On October 1, 2005, Procter & Gamble finalized its merger with the Gillette Company. As a result of this merger, the Gillette Company itself no longer exists. Its last day of market trading symbol G on the New York Stock Exchange was September 30, 2005. The merger created the world’s largest personal care and household products company. The Gillette Company’s assets were incorporated into a P&G unit known internally as “Global Gillette”. In July 2007, Global Gillette was dissolved and incorporated into Procter & Gamble’s other two main divisions, Procter & Gamble Beauty and Procter & Gamble Household Care. Gillette’s brands and products were divided between the two accordingly. However, both the Gillette R&D center in Boston, Massachusetts as well as the Gillette South Boston Manufacturing Center, (known as “Gillette World Shaving Headquarters”), still exist as functional working locations under the Procter & Gamble-owned Gillette brand name. In addition to Gillette, the company marketed under Braun, Duracell (until 2014) and Oral-B, among others, have also been maintained by P&G. The Gillette company slogan is “The Best a Man Can Get”.