Game Digital plc (formerly The Game Group plc; usually known by its high street name Game and stylised as GAME) is a British video games retail company. The company’s origins lie in the founding of the Rhino Group by Terry Norris and Bev Ripley in 1991. A number of mergers and acquisitions followed during the 1990s, and in 1999, the company was purchased by Electronics Boutique Limited, which rebranded itself as The Game Group. The company continued to expand during the 2000s, purchasing several retailers including Gameswizards in Australia. In March 2012, several suppliers, including Nintendo, Electronic Arts and Capcom refused to supply their latest products due to concerns over Game’s creditworthiness. Game subsequently entered administration on 26 March 2012, and was purchased by OpCapita the following week. Baker Acquisitions was subsequently renamed Game Retail Ltd. The company operated in the United Kingdom under the Game and Gamestation brands from the acquisition of the latter in May 2007 until late-2012, when it was announced that the business would focus solely on the Game brand. In 2014, the company announced plans to relist on the London Stock Exchange.