Collective Intelligence

Collective intelligence is shared or group intelligence that emerges from the collaboration, collective efforts, and competition of many individuals and appears in consensus decision making. The term appears in sociobiology, political science and in context of mass peer review and crowdsourcing applications. It may involve consensus, social capital and formalisms such as voting systems, social media and other means of quantifying mass activity. Collective IQ is a measure of collective intelligence, although it is often used interchangeably with the term collective intelligence. Collective intelligence has also been attributed to bacteria and animals. It can be understood as an emergent property from the synergies among: 1) data-information-knowledge; 2) software-hardware; and 3) experts (those with new insights as well as recognized authorities) that continually learns from feedback to produce just-in-time knowledge for better decisions than these three elements acting alone. Or more narrowly as an emergent property between people and ways of processing information. This notion of collective intelligence is referred to as Symbiotic intelligence by Norman Lee Johnson. The concept is used in sociology, business, computer science and mass communications: it also appears in science fiction. Pierre L vy defines collective intelligence as, “It is a form of universally distributed intelligence, constantly enhanced, coordinated in real time, and resulting in the effective mobilization of skills. I’ll add the following indispensable characteristic to this definition: The basis and goal of collective intelligence is mutual recognition and enrichment of individuals rather than the cult of fetishized or hypostatized communities.” According to researchers L vy and Kerckhove, it refers to capacity of networked ICTs (Information communication technologies) to enhance the collective pool of social knowledge by simultaneously expanding the extent of human interactions. Collective intelligence strongly contributes to the shift of knowledge and power from the individual to the collective. According to Eric S. Raymond (1998) and JC Herz (2005), open source intelligence will eventually generate superior outcomes to knowledge generated by proprietary software developed within corporations (Flew 2008). Media theorist Henry Jenkins sees collective intelligence as an ‘alternative source of media power’, related to convergence culture. He draws attention to education and the way people are learning to participate in knowledge cultures outside formal learning settings. Henry Jenkins criticizes schools which promote ‘autonomous problem solvers and self-contained learners’ while remaining hostile to learning through the means of collective intelligence. Both Pierre L vy (2007) and Henry Jenkins (2008) support the claim that collective intelligence is important for democratization, as it is interlinked with knowledge-based culture and sustained by collective idea sharing, and thus contributes to a better understanding of diverse society. Writers who have influenced the idea of collective intelligence include Douglas Hofstadter (1979), Peter Russell (1983), Tom Atlee (1993), Pierre L vy (1994), Howard Bloom (1995), Francis Heylighen (1995), Douglas Engelbart, Cliff Joslyn, Ron Dembo, Gottfried Mayer-Kress (2003).