Acxiom

Acxiom Corporation is a marketing technology and services company with offices in the United States, Europe, Asia, and South America. Acxiom offers marketing and information management services, including multichannel marketing, addressable advertising, and database management. Acxiom collects, analyzes, and parses customer and business information for clients, helping them to target advertising campaigns, score leads, and more. Its client base in the United States consists primarily of companies in the financial services, insurance, information services, direct marketing, media, retail, consumer packaged goods, technology, automotive, healthcare, travel, and telecommunications industries, and the government sector. It has been described as “one of the biggest companies you’ve never heard of.” In addition to collecting information about people, the company helps marketers anticipate the needs of consumers, according to the documentary “The Persuaders.” As the world’s largest processor of consumer data, Acxiom has identified 70 types of consumers with its segmentation product PersonicX. Forrester Research named Acxiom one of the largest database marketing services and technology providers in the world and stated that the company ‘demonstrated surprising nimbleness in modernizing its offering and arguably leads the industry with its digital solutions’ in their January 2011 report ‘The Forrester Wave’: US Database Marketing Service Providers, Q1 2011.” Acxiom is a $1.15 billion-a-year company, representing more than 12 percent of the direct-marketing-services sector’s $11 billion in estimated annual sales. The company is the subject of the Vienna Teng song “The Hymn of Acxiom” from her 2013 album Aims.