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How Causal AI is Reshaping the World

Dr Mark van Rijmenam / 3 min read.
February 6, 2023
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Datafloq AI Score: 84.67

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The below is an AI-generated summary of the original article on Causal AI:

Causal AI is a new field that combines artificial intelligence and causal reasoning, aimed at providing more accurate predictions and decision-making. It works by understanding the underlying relationships between variables in data, similar to how humans use causal reasoning to understand the world. Currently, it is being used commercially in industries such as healthcare, finance, and marketing, but mostly for academic research purposes. Companies like Google and Microsoft are partnering with other organizations to develop their causal AI systems. The full implementation of causal AI systems in enterprises is expected to occur in the next few years.

Causal AI is a type of artificial intelligence that focuses on identifying and analyzing causal relationships, unlike other AI techniques like machine learning and deep learning which focus on finding patterns in data. Causal AI uses a targeted and causal approach to make predictions and decisions based on a nuanced understanding of relationships between variables. Several big tech companies, including Microsoft, Amazon, and Google, have invested in causal AI, which has the potential to benefit businesses in various sectors, such as marketing, finance, operations, and risk management. In marketing, causal AI can help businesses understand customers better and target marketing efforts more effectively. In finance, it can help institutions make informed investment decisions. In operations, it can help optimize processes and improve efficiency, and in risk management and fraud detection, it can help mitigate risks and protect operations and profits.

Causal AI relies on correlation and causation to operate. Current deep learning systems primarily focus on maximizing predictive accuracy rather than exploring cause-and-effect relationships. This leads to brittleness in predictions as correlations remain valid only if the data generation process remains the same. Intervening in the world to achieve goals, changing data generation processes and evaluating causal models accurately all present challenges for businesses and organizations in implementing causal AI. The use of causal AI is changing as a result of increasing demand for AI systems that are explainable, safe and fair. Incoming legislation will require businesses to provide explainability reports and ensure human involvement in AI processes.


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Causal AI is a solution in the era of explainable, safe, and fair AI because it provides a more transparent understanding of decision-making by establishing cause-and-effect relationships between variables. It reduces the risk of unintended consequences and ensures AI systems are safe to use and unbiased. In healthcare, causal AI-enabled counterfactual analysis is used for medical diagnosis and has shown promise in diagnosing childhood diseases and preventing women in rural India from avoiding hospitals. In finance, causal AI revolutionizes investment analysis by providing a more complete understanding of relationships between variables, enabling portfolio managers to generate alpha. Generative AI and causal AI are related in that both can be used for generating new data or making predictions, but generative AI generates new data based on existing data patterns, while causal AI focuses on understanding the relationships that influence the data being analyzed. The future of causal AI is expected to be promising with a rapidly growing market and widespread adoption in various industries.

Causal AI is a growing market with diverse players including established tech giants such as Google AI and Microsoft and innovative startups like CausaLens and Causality Link. Google AI has used causal AI for online advertising and healthcare, while Microsoft has developed DoWhy, an open-source Python library for causal inference. The Alan Turing Institute is actively researching the subject of causal AI and collaborating with organizations to apply its findings to real-world challenges. CausaLens provides tools and algorithms for causal inference and has worked with various industries, including healthcare and finance. Causality Link is a player in the development of causal AI with its AI-powered research platform providing clients with insights based on cause-and-effect relationships between market indicators and company performance factors.

Read the original, 20-min, article here.

Categories: Artificial Intelligence
Tags: Artificial Intelligence, Causal AI, explainable AI, safety, trust
Credit: Midjourney

About Dr Mark van Rijmenam

Dr Mark van Rijmenam, CSP is a leading strategic futurist keynote speaker who thinks about how technology changes organisations, society and the metaverse. He is known as The Digital Speaker, and he is a 5x author and entrepreneur.

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