Artificial Intelligence and Machine Learning in Web Design: 5 Opportunities to Explore

Artificial intelligence and machine learning might not be innovative concepts, but there is no denying that they are the future of many industries. Business leaders are realizing the power and potential of AI and ML in every industry in the world. The applications of these technologies (and their future iterations) are too many to list in a single article.

Among its many uses in modern business, it‘s important to note that AI and machine learning may have a big role to play in modern web design. From intuitive ML-driven software that helps you choose the best layout for your site, to the smart chatbots that boost the end-user experience and all the way to autonomous AI solutions in web design, there’s no denying that these technologies are the future of the trade.

Today, we’ll be exploring the five applications of AI and ML in web design and the key opportunities to explore. Here’s what you should know.

Layout exploration with machine learning

Layout exploration is a crucial part of the web design process. It entails the time-consuming task of trying out many different layouts for every page to see how they feel. Choosing the perfect layout is not something you’re going to achieve on the first try, but you should try to minimize the number of attempts. To achieve this, you need to act on relevant industry data, such as customer sensibilities and competitor research.

Yes, you should always tend to implement the best practices. And to cut the time it takes to reach the perfect layout solution, you might want to use AI and ML. AI-driven tools can help with constructing a smart program that suggests layout variations. You can type in certain parameters, and let the machine learning tool take over, making better suggestions based on your feedback.

Creating intelligent font and color selections

Finding the ideal font and selecting the best colors for your website is as important as choosing the perfect layout for all your content. There are thousands of font types to choose from currently, and there are many color variations you can consider for the design of your website. It’s a labor-intensive task, but it is crucial to find the right colors and font to ensure web design consistency and appeal to your target demographic.

If you have a clear intent and the right aesthetic in mind, machine learning apps can suggest the best solutions. By analyzing industry and customer data, ML will create the right balance between your brand identity and what your audience wants to see. Combining it with your own set of parameters, the result will be a balanced website that captures the attention of your audience.

Integrating intuitive, AI-driven chatbots

Chatbot technology has become an indispensable asset for growth-oriented brands, and an essential element of good web design as a whole. Having a smart chatbot at your side can mean the difference between prompt customer service and an alienated consumer base. This is typical for highly competitive markets like the US, particularly in its major cities.

AI-driven chatbots have become the norm in business hubs around the world. Regardless of the industry, it is important to implement AI-driven chatbots to make the website more reactive to customers. Businesses are also incorporating this technology to capture leads and guide the customers towards conversion through a personalized experience.

Optimizing for voice-based interactions

Of course, it’s not just about what AI can do for your web design, it’s also about what you can do to respond to the AI revolution as a whole. The modern customer is increasingly using Alexa and other AI-driven devices to browse the web quickly and find relevant information online.

In the years to come, we can expect voice search to dominate the online world, which is why you need to optimize your web design for this trend. Making sure that your site is optimized for the types of queries and phrases voice searchers use is crucial. It’s also important to incorporate this technology on your site through voice-enabled search.

Artificial Design Intelligence (ADI) may be the future

Lastly, don’t be surprised if you see artificial intelligence completely take over the web design process in the next decade. Artificial Design Intelligence is already used as a tool for automating web design processes. By using machine learning to build new websites autonomously.

The technology is still in its infancy, but with human support and data input, it can create unique designs from scratch in record time. The best part is that ADI integrates the best practices from the customers’ and the search engine’s standpoint, making sure to optimize the web experience for everyone involved.

Wrapping up

Artificial intelligence and machine learning are the future of business as a whole. By implementing these technologies yourself, you can create better websites for your clients. In fact, you can create a better website for your company that will appeal to search engines and customers alike.