For many small businesses moving forward, the main question is one of scale. To what extent should you use new technology to scale your business? Should you seek to move fast and break things like Facebook so (in)famously did? Does data analytics have a role to play in your business? What tasks can you ” and should you ” automate so you can have more time to scale the … [Read more...] about Why Your Small Business Should Use Automation and Analytics Tools
Archives for 2018
Why Data Collaboration is the Next Revolution
If you believe, as I do, in the wisdom of the crowd, then it's time for a wholesale shift in how people think about data discovery and analytics. The current working model in the Big Data space typically has companies keeping all of their work within their walls. When they talk with others in their industry there's little collaboration for fear of destroying the value they have … [Read more...] about Why Data Collaboration is the Next Revolution
How to Protect Your Privacy Online
Data breaches are common occurrences these days, with personal information routinely stolen or misappropriated from social media, banks, retail outlets and other online sites. From the Cambridge Analytica scandal, which affected an estimated 87 million Facebook users to the data breach discovered by credit-reporting agency Equifax - which notified 143 million consumers in 2017 … [Read more...] about How to Protect Your Privacy Online
Artificial Intelligence and A2P Messaging: Transforming the App Revolution
As marketers seek to improve and expand their customer communication, traditional SMS messaging is quickly giving way to the more dynamic, feature-rich Application to Person (A2P) platform. While these messages are delivered in much the same way, they are significantly more interactive, personal and customizable than a standard text message alone. As the industry expands, it's … [Read more...] about Artificial Intelligence and A2P Messaging: Transforming the App Revolution
Deep Learning as a Service: Welcome IBM Watson Studio
The next phase of machine learning, deep learning, relies on large amounts of data to train the algorithms. Normally, this would incur high-costs, but thanks to IBM's new Watson Studio costs can be kept low, resulting in a positive ROI for organisations. IBM Watson Studio allows you to train your models and easily add functionality thanks to their APIs using a pay-as-you-go … [Read more...] about Deep Learning as a Service: Welcome IBM Watson Studio
