In today's digital age where customers are as likely to buy a product from an eCommerce website as from a brick and mortar store, delivering a seamless and value-adding shopping experience has become more important than ever before. The multiple shopping channels available to customers and the competition posed by other retailers have made it an absolute necessity for a retail … [Read more...] about How to Become an Omni-Channel Data-Driven Retailer
Archives for 2017
How to Navigate a Digital Transformation
Perhaps you have heard the phrase digital transformation . What does it really mean to digitally transform your business? Transformation is a thorough or dramatic change, like a sports car changing to a robot. Digital represents software and data leveraging computing, networking, and data storage technology. Combined together, digital transformation, in the context of … [Read more...] about How to Navigate a Digital Transformation
Why Customer Data Silos May Be Hindering Greater Market Success
The premise is simple: use big data collected from customers to achieve better outcomes for businesses. It's a concept that many organizations have taken to heart, especially when it comes to leveraging customer data. As the common thought goes, if you improve the customer experience, you'll have more success now and in the long term. With this in mind, it's no wonder so many … [Read more...] about Why Customer Data Silos May Be Hindering Greater Market Success
Using Drones for Disaster Response and Relief Operations
The development of increasingly affordable unmanned aerial vehicles (UAVs), along with the slow loosening of government regulations covering the use of these UAVs in private settings, has given rise to a broad range of exciting new opportunities. Across many different industries, project leaders are rushing to take full advantage of the many different benefits this powerful … [Read more...] about Using Drones for Disaster Response and Relief Operations
Five Tools For Developing Augmented Reality Apps
Augmented Reality application development entails replacing the virtual world with the real world. App developers utilize AR Libraries with open source API to break down the stages of development. Here is a review of five AR tools for mobile app developers along with their merits and demerits: 1. ARToolKit ARToolKit is a type of augmented reality software tool utilized in the … [Read more...] about Five Tools For Developing Augmented Reality Apps
