QUICK FACTS

HEAD OFFICE

1134 Crane Street
Menlo Park, CA 94025
United States

COUNTRIES SUPPORTED

United States

LANGUAGES OFFERED

English

category

CATEGORIES

Analytics

INDUSTRIES

Consumer goods, Financial Services, Media and entertainment, Retail, Telecom

SIZE OF CUSTOMERS

Large, Global Enterprise, Medium

 
Founders:
 
Year founded:2012
Funding received: $ 24.3 million
Investors:
 
#Employees:62
Vendor size:medium
 

Overview

Origami Logic offers visual self-service analytic for marketers. They aim to develop a user-friendly experience for marketers to understand the available big data within their organization. Their tool combines big data analytics, data science and data visualizations to create insights understandable for non-engineers.

It should help marketers depict the relevant actionable marketing insights from the massive amount of data available to marketers nowadays. Origami Logic is not developing a completely new not-yet existing tool. They want to become a hub for different marketing tools such as Hootsuite, Google Adwords, Exact Targeting etc. This would make life a lot easier for marketers as they do not have to watch all the different platforms individually.

Origami Logic changes how organisations measure, analyze, and optimize their marketing activities. Via their search-powered marketing intelligence platform, global brands in a variety of industries, including banking, credit card, consumer packaged goods and media, are achieving more value from their disparate marketing data and making better decisions, faster

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