WASHINGTON (Reuters) – The U.S. Justice Department is readying a second monopoly lawsuit against Alphabet Inc-owned Google over the internet search giant’s digital advertising business, Bloomberg News reported https://www.bloomberg.com/news/articles/2021-09-01/us-prepares-google-antitrust-lawsuit-over-digital-advertising-business?utm_campaign=socialflow-organic&utm_source=twitter&utm_medium=social&utm_content=business&cmpid=socialflow-twitter-business on Wednesday, citing a person familiar with the matter.
A Justice Department spokeswoman declined to comment.
Asked about the report, Google responded in an email that its “advertising technologies help websites and apps fund their content, enable small businesses to grow, and protect users from exploitative privacy practices and bad ad experiences.”
A lawsuit by 38 U.S. states and territories accuses Google of abusing its market power in an effort to make its search engine as dominant inside cars, TVs and speakers as it is in phones. This was consolidated with the federal lawsuit for purposes of discovery.
Reuters reported in March that Google’s plan to block a popular web tracking tool called “cookies” concerns U.S. Justice Department investigators who have been asking ad industry executives whether that would hobble smaller rivals, citing people familiar with the situation.
(Reporting by Eva Mathews in Bengaluru and David Shepardson in Washington; Editing by Aditya Soni and Richard Chang)