(Reuters) – Snap Inc on Monday rolled out a feature, “Spotlight”, that would allow users to share short-form videos publicly in its Snapchat app, adding a service that would compete with ByteDance-owned TikTok and Instagram Reels.
Users, who could previously share snaps or stories with friends, can now share them directly to Spotlight and garner more followers, Snap said in a blog post https://press.snap.com/introducing-spotlight.
Facebook Inc earlier this year launched Instagram Reels – the company’s version of TikTok wherein users can record short mobile-friendly videos, then add special effects and soundtracks pulled from a music library. (https://reut.rs/396vmA7)
(Reporting by Chavi Mehta in Bengaluru; Editing by Aditya Soni)