In the test, some Indian users who create the 30-second long reels on Instagram will have the option of having them recommended on Facebook.
“In India, we’re testing the ability for Instagram creators to choose to have their Reels recommended on Facebook… creators can reach new audiences and people can create and discover more entertaining content,” a Facebook spokeswoman told Reuters.
It was launched close on the heels of TikTok’s ban in India June last year, after the Chinese app created a craze among Indian users for short videos.
The success of TikTok has prompted many social media companies to add short-video services to their platforms, with Snap Inc’s Snapchat rolling out ‘Spotlight’ last November.
(Reporting by Derek Francis in Bengaluru; Editing by Rashmi Aich)