(Reuters) – Amazon.com Inc said on Thursday it would increase the prices of its Prime membership in the United states, sending its shares up over 10% in extended trading.
The monthly fee will increase to $14.99 from $12.99, and the annual membership to $139 from $119, it said.
It forecast first-quarter sales below Wall Street estimates, as labor and supply chain disruptions take a toll on the e-commerce giant’s business.
The company projected net sales of between $112 billion and $117 billion, or to grow between 3% and 8%.
Analysts were expecting $120.04 billion, according to IBES data from Refinitiv.
(Reporting by Nivedita Balu in Bengaluru; Editing by Anil D’Silva)
