As the number of social media users worldwide reaches 3.5 billion, it has evolved into the preferred medium to reach and engage with the masses. Individuals, businesses celebrities and even governments are harnessing the power of social media as an outreach tool.’
Governments traditionally have used social platforms as a way to provide static information. But as social media has evolved, than just ‘e-government’ initiative for public service delivery. However, interacting via social media presents challenges of privacy, data management, accessibility, social inclusion, governance, and other policy issues.’
Though the rapid adoption of social media by citizens and government agencies may have outpaced the regulatory framework, the guiding principles behind many regulations are still relevant. Challenges in modern governance, and enhanced expectations of citizens, has turned social media into a unified platform for the citizens to offer feedback on government, public services and policies.’
With technology and social media acting as enablers, opinions, and feedback have moved from the real world to digital space. From US Presidential elections to disaster management, Social Media is playing a significant role by turning communication into interactive dialogue.’
Social Media has the same power to influence policies and strengthen governments in their efforts to serve their citizens.’
The’Social Media for Governance Summit‘will bring together policy-makers, government bodies, public services, social media platforms and technology providers to brainstorm and learn best global practices for the effective use of social media for government bodies and service providers.’
The first of its kind initiative will empower governments, federal agencies, public sector companies to be better prepared to engage citizens and leadership. The summit will incorporate learning from global governmental agencies and the key takeaways that can be implemented locally. It will share social media strategies to foster a sense of community, engage the citizens where they feel heard, aware, connected and content.
