As new opportunities continue to emerge at the cross-section of Data Science and Marketing so too do new hurdles for innovative companies to overcome. The innumerable data sources, analytics tools, and responsive technologies available offer the promise of deeper customer insights, seamless automation, and ideally bottom line results year over year. As yet, however, integrating this promise into the daily practices of the workplace remains elusive. At the Marketing Analytics Conference you can expect revealing case studies, specific action items, and creative solutions that will change the way you do business for the better.’
The’Marketing Analytics Conference, formerly NCDM, is the ‘big data’ conference of DMA and is the place marketing analytics professionals will gather to learn the latest in data management and modeling techniques, as well as how data insights enable a richer customer experience for your brand.
Explore the Three Main Themes of MAC 2016
Personalization
Today’s customer knows that their data is out there, but they expect brands to use that data with a savvy that enhances their omni-channel experience without crossing the line into being intrusive.’
Optimization
The current marketing analytics landscape has evolved well beyond the simple delineations of online and offline data, but into a variety of alternative data sources such as social data, text mining, and the data collected by connected devices. Leading data scientists will share strategies for filtering and analyzing this data so that your insights address specific and valuable business objectives.’
Mastering the Human Side of Marketing Analytics
Without a creative team your analytics practice will likely cost the company more money than it makes. Learn how to hire and retain the best talent, distribute your insights effectively throughout the organization and new approaches to attribution for the digital age.’
Customize your MAC 2016 Experience
Customer experience is not only for brands. In order to ensure that all guests enjoy a valuable experience at MAC 2016 we offer the chance to select from one of two tracks for every session.’
Sessions in the’Proven Practices’track examine the key Marketing Analytics processes that support both the organizational mission and the bottom line.’
The’Pioneering Approaches’track delves into the risks and opportunities of early adoption as related to cutting edge technologies and tactics.’
Beyond the Content
You will come to MAC 2016 for the comprehensive and crucial content shared by our speakers in their keynotes and conversations, but you will leave MAC 2016 with so much more than knowledge.’
The connections you make will turn into meaningful relationships that will support you throughout your data science career. Finding peers with whom to benchmark you Marketing Analytics practice can be difficult, but MAC will make it easy with several natural opportunities for you to share experiences and exchange business cards.’
Insights from MAC 2015
Why Data is King & The Marketing Department Rules
– Russell Glass, Head of Marketing Products, LinkedIn and co-author of ‘The Big Data-Driven Business”
When Controlled Testing Isn’t an Option
– Arun Kumar, Group Director, Analytics, Razorfish’
– Michelle Ogle, Associate Director, North America Digital Marketing, Starwood Hotels’
Mobile Engagement & the Differentiating Role of Analytics
– John Balla, Principal Marketing Strategist, SAS Institute’
– Terri Albert Ph. D., Clinical Associate Professor of Marketing, Kellogg School of Management Northwestern University
– Liz Miller, SVP, Marketing, CMO Council’
Connecting Big Analytics with Big Data Equals Big Rewards
– Caroline Worboys, SVP, Customer Intelligence, KBM Group’
– Phil Daddio, VP, Group Director, Consumer Insights, Wunderman’
Omnichannel Performance Measurement How To: A Panel Discussion
– Jascha Kaykas-Wolff, CMO, BitTorrent’
– Sumit Kumar, Global Director, Marketing Strategy & Customer Analytics, Gap’
– Shubu Mitra, Director, Connection Planning Effectiveness & Productivity, The Coca-Cola Company’
Jennifer Zeszut, CEO, Beckon’
For the latest information on the event or to register, please visit us online at https://mac.thedma.org,’
call’646-807-8555 or email’info@momentumevents.com.
