Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to … [Read more...] about Marketing Mix Fundamentals
Startup Entrepreneurship
The Startup Entrepreneurship specialization focuses on issues of Innovation, Creativity and Entrepreneurship. It leads the students through the entire process of creating a start-up from an idea.nnPart One deals with ideas, and the creative imagination: discovering new ideas, new products, new services, new and better ways to do almost anything.nnPart Two focuses on how to … [Read more...] about Startup Entrepreneurship
Population Health: Alternative Payment Models
The way we currently pay our care providers lead to suboptimal outcomes and unnecessary spending. Consequently, we fail to maximize the value of our health care services. We need to change provider payment models in order to keep health care systems financial sustainability. Doing nothing is not an option. But the question is, how do we do it? During this course, we will … [Read more...] about Population Health: Alternative Payment Models
Machine Learning for Supply Chains
This specialization is intended for students who wish to use machine language to analyze and predict product usage and other similar tasks. There is no specific prerequisite but some general knowledge of supply chain will be helpful, as well as general statistics and calculus. … [Read more...] about Machine Learning for Supply Chains
Pricing Strategy
Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of … [Read more...] about Pricing Strategy
