Test Driven Development (TDD) is an industry accepted technique to build Enterprise Applications and enhance quality. This course will introduce a test first approach for the development of Java artifacts and explain the benefits of adopting such a technique … [Read more...] about Java Testing: An Introduction to TDD
Storytelling in Branding and Content Marketing
Storytelling in Branding and Content Marketing is an IE University course for professionals who want to learn how to produce memorable content through quality storytelling. Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective … [Read more...] about Storytelling in Branding and Content Marketing
Energy Harvesting
Joining this course presents opportunity to learn about energy harvesting that refers to a technology that converts the energy discarded in our daily lives into useful electrical energy that we can use. As we all know, most of low-power electronics, such as remote sensors, are driven by batteries. However, even when it comes to long-lasting batteries, they face an issue that … [Read more...] about Energy Harvesting
Digital Marketing Analytics in Practice
Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for … [Read more...] about Digital Marketing Analytics in Practice
Basic Elements of Design: Design Principles and Software Overview
Designing for an organization, while requiring technical skill, is not just about knowing how to use a pagination program such as InDesign or manipulate photos using Photoshop. A designer is a visual storyteller, a person who pairs words with images and typography to best convey information to an audience. Good design evokes emotion and presents the news of the day with clarity … [Read more...] about Basic Elements of Design: Design Principles and Software Overview
