Technology Commercialization, Part 1: Setting up your Idea Filtering System

New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments.

Students complete this course with an Innovation Creed (”’Why are you doing this?”
) and a customized Idea Filter (”’Are you working on the right priorities?”
)’2 simple tools that steer concept-stage commercialization to success.