Digital Marketing Landscape

This comprehensive Digital Marketing course will equip you with the skills needed to excel in entry-level roles in digital marketing and e-commerce. You’ll learn to attract and engage customers through various digital channels and drive transactions. By the end of this course, you will be able to: – Understand Digital Marketing Fundamentals: Learn the history and key channels of digital marketing. – Differentiate Between Digital and Traditional Marketing: Evaluate their advantages, disadvantages, and ROI strategies. – Implement the 4Ps and SAVE Framework: Develop successful marketing plans with these essential strategies. – Utilize Mintzberg’s 5Ps of Strategy: Apply tools like PESTLE, SWOT, and Bowman’s Strategy Clock.

– Analyze Influencer Marketing: Understand its impact and strategies for leveraging influencers. – Harness Video Marketing: Explore the future of video advertising and its role in digital marketing. – Optimize for Voice Search: Improve content visibility through voice search optimization. – Utilize Visual Content: Boost brand awareness, website traffic, and conversions with compelling visuals. – Master UI and UX Design: Understand the differences, roles, and collaboration between UI and UX design. Guided by industry experts, you’ll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills to prepare you for the job market.