In the last decade, most large companies implemented business intelligence (BI) and data analytics strategies to modernize their operations and bring them closer to understanding their customers' and clients' needs and wants. In recent years, many mid-sized and small companies have realized that they now need to leverage their data to remain competitive against the big firms … [Read more...] about How to Budget for Business Intelligence in 2022 (Ways to Reduce BI Costs)
Big Data
Learn everything you need to know about big data. Find out how companies are using this revolutionary technology and what it means for your business strategy.
8 Signs Your SaaS Applications Need Embedded BI
The last 18 months have seen unprecedented changes in how we work. Without improved infrastructure and intelligence, remote working can result in data silos, and frontline employees are unable to access information to make timely decisions. IT and analysts spend a disproportionate amount of time on customer support and custom reporting and are overwhelmed by the need to support … [Read more...] about 8 Signs Your SaaS Applications Need Embedded BI
The Role of Business Intelligence in the Supply Chain
We saw unprecedented disruption to supply chains in 2020 that caused problems for companies and consumers. The Federal Reserve reports continued supply chain and logistics disruptions in 2021 are emerging at the same time demand is increasing. For companies struggling to manage supply chains, it's a significant issue. Supply chains represent as much as half of the value of a … [Read more...] about The Role of Business Intelligence in the Supply Chain
Exclusive-Enel working to take control of Latam broadband grid Ufinet – sources
By Andres Gonzalez and Stephen Jewkes MADRID (Reuters) - Europe's biggest utility Enel is preparing to take full control of fibre optic network operator Ufinet by exercising an option to buy the 79% owned by private equity firm Cinven, three sources with knowledge of the matter said. The sources cautioned a final decision on how the deal could be structured had not been … [Read more...] about Exclusive-Enel working to take control of Latam broadband grid Ufinet – sources
How Data and Technology Are Being Used to Improve Workplace Safety
Modern technology is driven by data. From artificial intelligence powered by big data sets to popular wearable devices, data is the currency that flows through the business world. The implications of this are wide-reaching, but nowhere do data and technology stand to make as much of a difference in workers' lives as in workplace safety. Data and technology are being used to … [Read more...] about How Data and Technology Are Being Used to Improve Workplace Safety
What is big data?
Big data is a term that refers to the massive amount of digital data created and shared every day. Big data can transform how we live, work, and communicate. It can be used to improve everything from public health and urban planning to business and marketing.
Big data is also changing the way we think about privacy and security. The volume, velocity, and variety of big data present challenges and opportunities for organizations and individuals. Regardless, big data is here to stay, and its impact will only continue to grow in the years to come.
What is big data analytics?
Big data analytics is the process of turning large, complex data sets into actionable insights. Businesses use various analytical tools and techniques, including machine learning and statistical analysis, to do this.
Big data analytics can be used to improve decision-making in areas like marketing, operations, and customer service. It can also be used to identify new business opportunities and optimize existing processes. With the help of big data analysis, businesses can gain a competitive edge by using their data better.
Want to learn more about big data? Datafloq has courses available. Contact us to get started.
When was big data introduced?
The term big data was coined in the 1990s, with some giving credit to John Mashey for popularizing the term. However, the concept of big data has been around for much longer.
Where does big data come from?
In the early days of computing, scientists and businesses began to realize that the amount of data being generated was increasing exponentially. As a result, they began to develop new methods for storing and processing data.
Over time, these methods have become increasingly sophisticated and have played a key role in enabling businesses to make sense of vast amounts of information. Today, big data is used in various industries, from retail to healthcare, and its importance is only likely to grow in the years to come.
What are examples of big data?
One of the most common examples of big data is social media data. With over 2 billion active users, Facebook generates a huge amount of data every day. This includes information on user interactions, posts, and even location data. Analyzing this data can help companies better understand their customers and target their marketing efforts.
Another example of big data is GPS signals. These signals are constantly being generated by devices like cell phones and fitness trackers. When combined with other data sets, GPS signals can be used to provide insights into everything from traffic patterns to human behavior. Finally, weather patterns are another type of big data set. By tracking these patterns over time, scientists can better understand the impact of climate change and develop strategies for mitigating its effects.
How do companies use big data?
Companies use big data in marketing, product development, and customer service. By analyzing large data sets, businesses can identify patterns and trends that would be otherwise difficult to spot. For example, a company might use big data to track customer behavior patterns to improve its marketing efforts.
Alternatively, a company might use big data to improve its products by identifying areas where customers are most likely to experience problems. For instance, big data can be used to improve customer service by finding pain points in the customer journey. Ultimately, big data provides companies with a valuable tool for gaining insights into their business operations.