TomTom is a Dutch manufacturer of automotive navigation systems that was founded in 1991. Apart from stand-alone units for cars they develop also mobile navigation apps as well as business solutions. On June 11, 2012, at a product launch of iOS 6 it was announced that TomTom would be the main mapping provider for Apples new Maps App. Their revenue in 2011 was over $ 1.2 billion … [Read more...] about TomTom Takes Big Data To the Extreme
Big Data
Learn everything you need to know about big data. Find out how companies are using this revolutionary technology and what it means for your business strategy.
What is The Effect Of Big Data On Your Privacy?
With every new disruptive technology comes new issues and with Big Data comes privacy issues. As more and more data is collected, stored and analysed by companies, organisations, consumers and governments it is important to have specific Big Data privacy regulations organised; Big Data brings big responsibility. More and more consumers and organisations are getting aware of Big … [Read more...] about What is The Effect Of Big Data On Your Privacy?
Big Data Startup GoSquared is a Real-Time Analytics Platform
Company GoSquared Address White Bear Yard 144a Clerkenwell Road London EC1R 5DF Founders James Gill, Geoff Wagstaff & James Taylor Founded Februar 2006 Funding Unknown Employees 8 Website www.GoSquared.com Rating 5 bits GoSquared is a real-time analytics platform to monitor the online presence of a website. The simple to use and understand dashboard … [Read more...] about Big Data Startup GoSquared is a Real-Time Analytics Platform
Obama Changed The Political Campaign With Big Data
During the 1,5 year prior to the Election Day in November 2012 in total over $ 1.5 billion was collected and spent during the Obama campaign. In addition, over 1.000 paid staff worked on the campaign, 2,2 million volunteers and in total more than 100 data analysis who ran more than 66,000 computer simulations every day. The objective of the campaign set out by Jim Messina was … [Read more...] about Obama Changed The Political Campaign With Big Data
How to Define Big Data On Your Balance Sheet
In the old days IT was about saving money, while Big Data is about making money. If Big Data is about making money, it is about creating value and value should be placed on the balance sheet as an asset. A recent study by SAS showed that around 20% of the large UK companies are already assigning financial value to their data on the balance sheet of the company, so more … [Read more...] about How to Define Big Data On Your Balance Sheet
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What is big data?
Big data is a term that refers to the massive amount of digital data created and shared every day. Big data can transform how we live, work, and communicate. It can be used to improve everything from public health and urban planning to business and marketing.
Big data is also changing the way we think about privacy and security. The volume, velocity, and variety of big data present challenges and opportunities for organizations and individuals. Regardless, big data is here to stay, and its impact will only continue to grow in the years to come.
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What is big data analytics?
Big data analytics is the process of turning large, complex data sets into actionable insights. Businesses use various analytical tools and techniques, including machine learning and statistical analysis, to do this.
Big data analytics can be used to improve decision-making in areas like marketing, operations, and customer service. It can also be used to identify new business opportunities and optimize existing processes. With the help of big data analysis, businesses can gain a competitive edge by using their data better.
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When was big data introduced?
The term big data was coined in the 1990s, with some giving credit to John Mashey for popularizing the term. However, the concept of big data has been around for much longer.
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Where does big data come from?
In the early days of computing, scientists and businesses began to realize that the amount of data being generated was increasing exponentially. As a result, they began to develop new methods for storing and processing data.
Over time, these methods have become increasingly sophisticated and have played a key role in enabling businesses to make sense of vast amounts of information. Today, big data is used in various industries, from retail to healthcare, and its importance is only likely to grow in the years to come.
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What are examples of big data?
One of the most common examples of big data is social media data. With over 2 billion active users, Facebook generates a huge amount of data every day. This includes information on user interactions, posts, and even location data. Analyzing this data can help companies better understand their customers and target their marketing efforts.
Another example of big data is GPS signals. These signals are constantly being generated by devices like cell phones and fitness trackers. When combined with other data sets, GPS signals can be used to provide insights into everything from traffic patterns to human behavior. Finally, weather patterns are another type of big data set. By tracking these patterns over time, scientists can better understand the impact of climate change and develop strategies for mitigating its effects.
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How do companies use big data?
Companies use big data in marketing, product development, and customer service. By analyzing large data sets, businesses can identify patterns and trends that would be otherwise difficult to spot. For example, a company might use big data to track customer behavior patterns to improve its marketing efforts.
Alternatively, a company might use big data to improve its products by identifying areas where customers are most likely to experience problems. For instance, big data can be used to improve customer service by finding pain points in the customer journey. Ultimately, big data provides companies with a valuable tool for gaining insights into their business operations.
