Research by SAS Institute shows that still 71% of organisations do not yet have a big data strategy. They have not yet started testing or even planning for a big data strategy. The global survey by SAS was performed among SourceMedias Information Management audience; corporate executives and IT managers. It shows that many organisations have not yet thought about a big data … [Read more...] about Also SMEs Can Achieve Remarkable Results With Big Data
Big Data
Learn everything you need to know about big data. Find out how companies are using this revolutionary technology and what it means for your business strategy.
HR Can Derive Valuable Insights From Big Data
Big Data impact how we live, how we work and consequently also how we work together. Therefore Big Data should be on the agenda of the Human Resources Manager. When Big Data is applied correctly by the human resource department it can increase employee productivity, decrease costs and improve revenues. Organisations can create better and happier employees with Big Data. Analyse … [Read more...] about HR Can Derive Valuable Insights From Big Data
Big Data Meets Walt Disney’s Magical Approach
Walt Disney is one of the most admired companies in the world and annually, approximately 100 million visitors spend a lot of time in the Walt Disney parks around the world. These visitors could generate a lot of data and that is exactly what Walt Disney aims to achieve. Recently, they announced the introduction of the wireless-tracking wristband MagicBand. They aim to make the … [Read more...] about Big Data Meets Walt Disney’s Magical Approach
Finding The Right Sponsor For Your Big Data Project Is Vital
Earlier we discussed that big data should be a Strategy matter instead of an IT matter. Lets dive a bit deeper into the reasoning behind this and find out who within the organisation should be the sponsor for a big data strategy. Quite often, big data is seen as an IT matter as mentioned earlier, after all you need hardware and software to implement a big data strategy. The … [Read more...] about Finding The Right Sponsor For Your Big Data Project Is Vital
The Big Data Roadmap to a Winning Big Data Strategy
Knowing what big data is, is one; knowing what a big data strategy is two; knowing how to implement that big data strategy is even more difficult. At least, that is how a lot of organisations perceive it. And it must be said, in large process-directed organisations, what most of the large corporates are, it can be difficult. Convincing the board and defining were to start could … [Read more...] about The Big Data Roadmap to a Winning Big Data Strategy
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What is big data?
Big data is a term that refers to the massive amount of digital data created and shared every day. Big data can transform how we live, work, and communicate. It can be used to improve everything from public health and urban planning to business and marketing.
Big data is also changing the way we think about privacy and security. The volume, velocity, and variety of big data present challenges and opportunities for organizations and individuals. Regardless, big data is here to stay, and its impact will only continue to grow in the years to come.
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What is big data analytics?
Big data analytics is the process of turning large, complex data sets into actionable insights. Businesses use various analytical tools and techniques, including machine learning and statistical analysis, to do this.
Big data analytics can be used to improve decision-making in areas like marketing, operations, and customer service. It can also be used to identify new business opportunities and optimize existing processes. With the help of big data analysis, businesses can gain a competitive edge by using their data better.
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When was big data introduced?
The term big data was coined in the 1990s, with some giving credit to John Mashey for popularizing the term. However, the concept of big data has been around for much longer.
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Where does big data come from?
In the early days of computing, scientists and businesses began to realize that the amount of data being generated was increasing exponentially. As a result, they began to develop new methods for storing and processing data.
Over time, these methods have become increasingly sophisticated and have played a key role in enabling businesses to make sense of vast amounts of information. Today, big data is used in various industries, from retail to healthcare, and its importance is only likely to grow in the years to come.
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What are examples of big data?
One of the most common examples of big data is social media data. With over 2 billion active users, Facebook generates a huge amount of data every day. This includes information on user interactions, posts, and even location data. Analyzing this data can help companies better understand their customers and target their marketing efforts.
Another example of big data is GPS signals. These signals are constantly being generated by devices like cell phones and fitness trackers. When combined with other data sets, GPS signals can be used to provide insights into everything from traffic patterns to human behavior. Finally, weather patterns are another type of big data set. By tracking these patterns over time, scientists can better understand the impact of climate change and develop strategies for mitigating its effects.
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How do companies use big data?
Companies use big data in marketing, product development, and customer service. By analyzing large data sets, businesses can identify patterns and trends that would be otherwise difficult to spot. For example, a company might use big data to track customer behavior patterns to improve its marketing efforts.
Alternatively, a company might use big data to improve its products by identifying areas where customers are most likely to experience problems. For instance, big data can be used to improve customer service by finding pain points in the customer journey. Ultimately, big data provides companies with a valuable tool for gaining insights into their business operations.
