According to Wikipedia, Public Relations is the practice of managing the spread of information between an individual or an organization and the public. As all of that information is data it can be analysed and used to improve the PR activities performed by organisations. Enter the world of big data and that information can be turned into valuable insights. As I have mentioned … [Read more...] about Big Data Helps To Create Great PR Campaigns
Big Data
Learn everything you need to know about big data. Find out how companies are using this revolutionary technology and what it means for your business strategy.
Very Big Data Will Transform Science – Video
Berkley Lab operates the fastest science network in the world, connecting all science labs in the United States. In March 2013, the Energy Sciences Network transferred a staggering 15.5 Petabytes across the network. With scientific research producing massive amounts of data sets, this will only extrapolate in the coming years. Berkley Lab is pioneer in harvesting big sciences … [Read more...] about Very Big Data Will Transform Science – Video
Real-time Big Data Predictive Analytics Deployment
At Strata Conference 2013, David Smith shows how statistical models can be deployed into production environments with real-time analytics. He describes the 5 phases of real-time analytics deployment, including the technologies supporting each phase, such as Hadoop, R, and database warehousing systems. … [Read more...] about Real-time Big Data Predictive Analytics Deployment
Big Data startup Icimo Offers Visualizations For Big Data
Company Icimo Address 311 South Elm Street Apex, NC 27502, USA Founders Bryce Gartner Founded November 2010 Funding None Employees 7 Website www.Icimo.com Rating 3 bits  Icimo is all about visualizing data and it connects to an organisations data to make it understandable. Their idea is to keep it simple instead of complex. As it is built on top of Tableau … [Read more...] about Big Data startup Icimo Offers Visualizations For Big Data
The Role Of Notice in Big Data Privacy
In 1973, the U.S. Department of Health, Education and Welfare published a report in which they outlined a Code of Fair Information Practices. Over the intervening years, these practices have been adopted, modified, and updated and form the basis of many modern privacy laws, both in the United States and in other countries. One incarnation, the U.S. Federal Trade Commissions … [Read more...] about The Role Of Notice in Big Data Privacy
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What is big data?
Big data is a term that refers to the massive amount of digital data created and shared every day. Big data can transform how we live, work, and communicate. It can be used to improve everything from public health and urban planning to business and marketing.
Big data is also changing the way we think about privacy and security. The volume, velocity, and variety of big data present challenges and opportunities for organizations and individuals. Regardless, big data is here to stay, and its impact will only continue to grow in the years to come.
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What is big data analytics?
Big data analytics is the process of turning large, complex data sets into actionable insights. Businesses use various analytical tools and techniques, including machine learning and statistical analysis, to do this.
Big data analytics can be used to improve decision-making in areas like marketing, operations, and customer service. It can also be used to identify new business opportunities and optimize existing processes. With the help of big data analysis, businesses can gain a competitive edge by using their data better.
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When was big data introduced?
The term big data was coined in the 1990s, with some giving credit to John Mashey for popularizing the term. However, the concept of big data has been around for much longer.
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Where does big data come from?
In the early days of computing, scientists and businesses began to realize that the amount of data being generated was increasing exponentially. As a result, they began to develop new methods for storing and processing data.
Over time, these methods have become increasingly sophisticated and have played a key role in enabling businesses to make sense of vast amounts of information. Today, big data is used in various industries, from retail to healthcare, and its importance is only likely to grow in the years to come.
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What are examples of big data?
One of the most common examples of big data is social media data. With over 2 billion active users, Facebook generates a huge amount of data every day. This includes information on user interactions, posts, and even location data. Analyzing this data can help companies better understand their customers and target their marketing efforts.
Another example of big data is GPS signals. These signals are constantly being generated by devices like cell phones and fitness trackers. When combined with other data sets, GPS signals can be used to provide insights into everything from traffic patterns to human behavior. Finally, weather patterns are another type of big data set. By tracking these patterns over time, scientists can better understand the impact of climate change and develop strategies for mitigating its effects.
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How do companies use big data?
Companies use big data in marketing, product development, and customer service. By analyzing large data sets, businesses can identify patterns and trends that would be otherwise difficult to spot. For example, a company might use big data to track customer behavior patterns to improve its marketing efforts.
Alternatively, a company might use big data to improve its products by identifying areas where customers are most likely to experience problems. For instance, big data can be used to improve customer service by finding pain points in the customer journey. Ultimately, big data provides companies with a valuable tool for gaining insights into their business operations.
