Big data is the buzzword. Everything that surrounds you is impacted by big data today. The phenomenon took shape earlier in this decade and now it has become a full-blown reality. There are now a growing number of compelling ways in which big data analytics is being applied to solve real world problems. The biggest of these problems, environment sustainability is also not out … [Read more...] about What Does Big Data Mean For Sustainability?
Big Data
Learn everything you need to know about big data. Find out how companies are using this revolutionary technology and what it means for your business strategy.
The State of Social Media Marketing Key Trends, Strategies, and Statistics to Power Your Marketing
Social media has reshaped our daily lives how we socialize, shop, stay informed, work, research, and spend our leisure time. The number of worldwide social media users is expected to reach 2.95 billion by 2020, which is approximately around a third of the Earths entire population. As of 2016, 78% of the United States population had a social networking … [Read more...] about The State of Social Media Marketing Key Trends, Strategies, and Statistics to Power Your Marketing
How Startups Can Build a Big Data Infrastructure
Its not a big surprise that big data can be very profitable when used correctly. Companies Teles Properties have successfully used big data to determine the potential of real estate properties, resulting in the firm selling homes for higher prices (and more quickly) than their competitors. Uber, the hugely popular ride-sharing service, uses data as both a tool and a commodity, … [Read more...] about How Startups Can Build a Big Data Infrastructure
How Millennials are Fueling Demand for Data-Driven Transportation
Theres long been a myth that millennials dont buy carsa theory that has been slowly losing credibility over the past few years, as more young people begin to lease and purchase vehicles. In fact, automakers saw record sales in 2015, following several sluggish years of decline. The myth of the absent millennial car buyer was largely based on speculative theories, which just … [Read more...] about How Millennials are Fueling Demand for Data-Driven Transportation
Four Tips for Setting up A Server Room For Your Company
Although there is a growing trend for businesses to use the cloud to store their data, many businesses still rely on traditional servers. If your business falls into this category, you most likely will need to create a dedicated room where the servers can be stored. Your server room can range from extremely basic to elaborate, depending on the needs of your business. If you … [Read more...] about Four Tips for Setting up A Server Room For Your Company
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What is big data?
Big data is a term that refers to the massive amount of digital data created and shared every day. Big data can transform how we live, work, and communicate. It can be used to improve everything from public health and urban planning to business and marketing.
Big data is also changing the way we think about privacy and security. The volume, velocity, and variety of big data present challenges and opportunities for organizations and individuals. Regardless, big data is here to stay, and its impact will only continue to grow in the years to come.
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What is big data analytics?
Big data analytics is the process of turning large, complex data sets into actionable insights. Businesses use various analytical tools and techniques, including machine learning and statistical analysis, to do this.
Big data analytics can be used to improve decision-making in areas like marketing, operations, and customer service. It can also be used to identify new business opportunities and optimize existing processes. With the help of big data analysis, businesses can gain a competitive edge by using their data better.
Want to learn more about big data? Datafloq has courses available. Contact us to get started.
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When was big data introduced?
The term big data was coined in the 1990s, with some giving credit to John Mashey for popularizing the term. However, the concept of big data has been around for much longer.
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Where does big data come from?
In the early days of computing, scientists and businesses began to realize that the amount of data being generated was increasing exponentially. As a result, they began to develop new methods for storing and processing data.
Over time, these methods have become increasingly sophisticated and have played a key role in enabling businesses to make sense of vast amounts of information. Today, big data is used in various industries, from retail to healthcare, and its importance is only likely to grow in the years to come.
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What are examples of big data?
One of the most common examples of big data is social media data. With over 2 billion active users, Facebook generates a huge amount of data every day. This includes information on user interactions, posts, and even location data. Analyzing this data can help companies better understand their customers and target their marketing efforts.
Another example of big data is GPS signals. These signals are constantly being generated by devices like cell phones and fitness trackers. When combined with other data sets, GPS signals can be used to provide insights into everything from traffic patterns to human behavior. Finally, weather patterns are another type of big data set. By tracking these patterns over time, scientists can better understand the impact of climate change and develop strategies for mitigating its effects.
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How do companies use big data?
Companies use big data in marketing, product development, and customer service. By analyzing large data sets, businesses can identify patterns and trends that would be otherwise difficult to spot. For example, a company might use big data to track customer behavior patterns to improve its marketing efforts.
Alternatively, a company might use big data to improve its products by identifying areas where customers are most likely to experience problems. For instance, big data can be used to improve customer service by finding pain points in the customer journey. Ultimately, big data provides companies with a valuable tool for gaining insights into their business operations.
