Today, more than ever before, organisations realise the strategic importance of data and consider it to be a corporate asset that must be managed and protected just like any other asset. Considering the strategic importance of data, increasing number of farsighted organisations are investing in the tools, skills, and infrastructure required to capture, store, manage, and … [Read more...] about Designing the Data Management Infrastructure of Tomorrow
Big Data
Learn everything you need to know about big data. Find out how companies are using this revolutionary technology and what it means for your business strategy.
Why is Big Data so Important in Today’s World?
Big revenues are gained from Big Data, Quote SAP There is no doubt that the industries are going ablaze with the huge eruption of data. None of the sectors have remained untouched of this drastic change in a decade. Technology has crept inside each business arena and hence, it has become an essential part of every processing unit. Talking about IT industry specifically, … [Read more...] about Why is Big Data so Important in Today’s World?
How to Boost Your Career in Big Data and Analytics
The world is increasingly digital, and this means big data is here to stay. In fact, the importance of big data and data analytics is only going to continue growing in the coming years. It is a fantastic career move and it could be just the type of career you have been trying to find. Professionals who are working in this field can expect an impressive salary, with the median … [Read more...] about How to Boost Your Career in Big Data and Analytics
Moving Beyond Predictions Second Order Analytics
Last month, I wrote about why simply making predictions isnt enough to drive value with analytics. I made the case that behind stories of failed analytic initiatives, there is often a lack of action to take the predictions and turn them into something valuable. It ends up that identifying and then taking the right action often leads to additional requirements for even more … [Read more...] about Moving Beyond Predictions Second Order Analytics
Is Data the Currency of the Future?
Technology has now infiltrated nearly every facet of human life, making the world more connected than its ever been. Think about it - in just a few short years a completely new tech vernacular has emerged, making commonplace inventive terms like trolling, cookies, memes and overgrams. One of the most descriptive, and now relevant phrases that has come into being as a result of … [Read more...] about Is Data the Currency of the Future?
What is big data?
Big data is a term that refers to the massive amount of digital data created and shared every day. Big data can transform how we live, work, and communicate. It can be used to improve everything from public health and urban planning to business and marketing.
Big data is also changing the way we think about privacy and security. The volume, velocity, and variety of big data present challenges and opportunities for organizations and individuals. Regardless, big data is here to stay, and its impact will only continue to grow in the years to come.
What is big data analytics?
Big data analytics is the process of turning large, complex data sets into actionable insights. Businesses use various analytical tools and techniques, including machine learning and statistical analysis, to do this.
Big data analytics can be used to improve decision-making in areas like marketing, operations, and customer service. It can also be used to identify new business opportunities and optimize existing processes. With the help of big data analysis, businesses can gain a competitive edge by using their data better.
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When was big data introduced?
The term big data was coined in the 1990s, with some giving credit to John Mashey for popularizing the term. However, the concept of big data has been around for much longer.
Where does big data come from?
In the early days of computing, scientists and businesses began to realize that the amount of data being generated was increasing exponentially. As a result, they began to develop new methods for storing and processing data.
Over time, these methods have become increasingly sophisticated and have played a key role in enabling businesses to make sense of vast amounts of information. Today, big data is used in various industries, from retail to healthcare, and its importance is only likely to grow in the years to come.
What are examples of big data?
One of the most common examples of big data is social media data. With over 2 billion active users, Facebook generates a huge amount of data every day. This includes information on user interactions, posts, and even location data. Analyzing this data can help companies better understand their customers and target their marketing efforts.
Another example of big data is GPS signals. These signals are constantly being generated by devices like cell phones and fitness trackers. When combined with other data sets, GPS signals can be used to provide insights into everything from traffic patterns to human behavior. Finally, weather patterns are another type of big data set. By tracking these patterns over time, scientists can better understand the impact of climate change and develop strategies for mitigating its effects.
How do companies use big data?
Companies use big data in marketing, product development, and customer service. By analyzing large data sets, businesses can identify patterns and trends that would be otherwise difficult to spot. For example, a company might use big data to track customer behavior patterns to improve its marketing efforts.
Alternatively, a company might use big data to improve its products by identifying areas where customers are most likely to experience problems. For instance, big data can be used to improve customer service by finding pain points in the customer journey. Ultimately, big data provides companies with a valuable tool for gaining insights into their business operations.