Why did businesses succeed in the past? A few factors: timing, intuition, know-how, and a little bit of luck. While a lot of these factors still influence corporate success and decision-making today, there are more tools available than ever that are available to help predict success or failure. One of these tools is big data ”which offers solid insights that are often as … [Read more...] about How Big Data Has Shifted Corporate Decision-Making
Big Data
Learn everything you need to know about big data. Find out how companies are using this revolutionary technology and what it means for your business strategy.
Big Data’s Powerful Role in Gas Pipe Safety
Infrastructure is a major area of opportunity for big data, and it's being explored more each year as opportunities to improve efficiency and safety present themselves. Smart grid systems are becoming more common as aging systems are upgraded, resulting in lower energy usage and savings. Gas pipelines, another important piece of our global energy infrastructure, are also being … [Read more...] about Big Data’s Powerful Role in Gas Pipe Safety
The Latest Trends in Big Data Analytics to Watch Out For
Big data has become one of hottest topics of discussion over the past few years. It plays a pivotal role in various aspects of businesses across industries and is also the favorite subject of academics too. The ability to mine massive volumes of data from a myriad of sources to analyze and gain insight has radically altered the dynamics of business functions, marketing, and … [Read more...] about The Latest Trends in Big Data Analytics to Watch Out For
Data in Marketing – The Key to Future Strategy
What do you think when you read the first line of an unsolicited email that begins with the words, "Dear Buyer", or "Dear Manager"? If you have not heard from the company before, or, you are not the manager of anything, then it is even more peculiar. Whatever reputation that company was trying to develop, they've just lost it. Many will delete the email and just conclude that … [Read more...] about Data in Marketing – The Key to Future Strategy
The Amazing Disruption in Business Intelligence
The world of business intelligence used to be rather basic and only included things like basic surveys and employee evaluations. However, the space has gotten a major makeover in recent years with the growth of new disruptive technologies and strategies. That disruption has had huge effects in a number of areas and is changing how companies across all industries do … [Read more...] about The Amazing Disruption in Business Intelligence
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What is big data?
Big data is a term that refers to the massive amount of digital data created and shared every day. Big data can transform how we live, work, and communicate. It can be used to improve everything from public health and urban planning to business and marketing.
Big data is also changing the way we think about privacy and security. The volume, velocity, and variety of big data present challenges and opportunities for organizations and individuals. Regardless, big data is here to stay, and its impact will only continue to grow in the years to come.
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What is big data analytics?
Big data analytics is the process of turning large, complex data sets into actionable insights. Businesses use various analytical tools and techniques, including machine learning and statistical analysis, to do this.
Big data analytics can be used to improve decision-making in areas like marketing, operations, and customer service. It can also be used to identify new business opportunities and optimize existing processes. With the help of big data analysis, businesses can gain a competitive edge by using their data better.
Want to learn more about big data? Datafloq has courses available. Contact us to get started.
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When was big data introduced?
The term big data was coined in the 1990s, with some giving credit to John Mashey for popularizing the term. However, the concept of big data has been around for much longer.
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Where does big data come from?
In the early days of computing, scientists and businesses began to realize that the amount of data being generated was increasing exponentially. As a result, they began to develop new methods for storing and processing data.
Over time, these methods have become increasingly sophisticated and have played a key role in enabling businesses to make sense of vast amounts of information. Today, big data is used in various industries, from retail to healthcare, and its importance is only likely to grow in the years to come.
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What are examples of big data?
One of the most common examples of big data is social media data. With over 2 billion active users, Facebook generates a huge amount of data every day. This includes information on user interactions, posts, and even location data. Analyzing this data can help companies better understand their customers and target their marketing efforts.
Another example of big data is GPS signals. These signals are constantly being generated by devices like cell phones and fitness trackers. When combined with other data sets, GPS signals can be used to provide insights into everything from traffic patterns to human behavior. Finally, weather patterns are another type of big data set. By tracking these patterns over time, scientists can better understand the impact of climate change and develop strategies for mitigating its effects.
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How do companies use big data?
Companies use big data in marketing, product development, and customer service. By analyzing large data sets, businesses can identify patterns and trends that would be otherwise difficult to spot. For example, a company might use big data to track customer behavior patterns to improve its marketing efforts.
Alternatively, a company might use big data to improve its products by identifying areas where customers are most likely to experience problems. For instance, big data can be used to improve customer service by finding pain points in the customer journey. Ultimately, big data provides companies with a valuable tool for gaining insights into their business operations.
