Today's businesses look at technology to improve their performance. New developments in information technology infrastructures have made available new analytical tools to more and more enterprises. One of them, big data analytics, has turned into a must have capability for any modern business in order to thrive and grow. Attracting customers and remaining competitive are goals … [Read more...] about Big Data Analytics is a Survival Tool for Many Organizations
Big Data
Learn everything you need to know about big data. Find out how companies are using this revolutionary technology and what it means for your business strategy.
How Big Data is Driving Value for Human Resources
Everyone knows that Big Data offers tremendous benefits for businesses, from sales to marketing, accounting, and everything in between. When you think about Big Data, HR is probably not a business function that immediately comes to mind, yet it's a business function that can reap big benefits. But Why HR? Aren't analytics best suited for helping companies better target their … [Read more...] about How Big Data is Driving Value for Human Resources
Moral Limits of Data: Let’s Shift the Conversation to Good Data
Consider this. A terminally ill patient has just been told by her doctor that she has just about a year more left to live. She has a life insurance policy of $100,000. But what she needs now is money “ for medical care or perhaps simply to live her life well for the last few days. Say an investor offers to buy that policy from her at a discount of $50,000 and to take over the … [Read more...] about Moral Limits of Data: Let’s Shift the Conversation to Good Data
Why Big Data Has a Lot to Offer for Small Businesses
Even the smallest businesses and newest startups may be able to benefit from the superior insight and real-time understanding that big data may be able to provide. Data analytics is fast becoming a resource that small businesses can no longer afford to overlook, one that may be used in order to improve customer relations, enhance operational efficiency or to gauge the … [Read more...] about Why Big Data Has a Lot to Offer for Small Businesses
How Big Data is Helping Your Commute to Be Safer and Faster
Driving is a part of everyone's life and you probably do it every day. It can be fun driving on a road trip but it can be a nightmare when heading to work. The fact that everyone is in a hurry to go to work means everyone is on the road at the same time. You have to admit, a traffic jam is one of the most annoying things you can come across on your journey. Well, fortunately, … [Read more...] about How Big Data is Helping Your Commute to Be Safer and Faster
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What is big data?
Big data is a term that refers to the massive amount of digital data created and shared every day. Big data can transform how we live, work, and communicate. It can be used to improve everything from public health and urban planning to business and marketing.
Big data is also changing the way we think about privacy and security. The volume, velocity, and variety of big data present challenges and opportunities for organizations and individuals. Regardless, big data is here to stay, and its impact will only continue to grow in the years to come.
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What is big data analytics?
Big data analytics is the process of turning large, complex data sets into actionable insights. Businesses use various analytical tools and techniques, including machine learning and statistical analysis, to do this.
Big data analytics can be used to improve decision-making in areas like marketing, operations, and customer service. It can also be used to identify new business opportunities and optimize existing processes. With the help of big data analysis, businesses can gain a competitive edge by using their data better.
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When was big data introduced?
The term big data was coined in the 1990s, with some giving credit to John Mashey for popularizing the term. However, the concept of big data has been around for much longer.
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Where does big data come from?
In the early days of computing, scientists and businesses began to realize that the amount of data being generated was increasing exponentially. As a result, they began to develop new methods for storing and processing data.
Over time, these methods have become increasingly sophisticated and have played a key role in enabling businesses to make sense of vast amounts of information. Today, big data is used in various industries, from retail to healthcare, and its importance is only likely to grow in the years to come.
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What are examples of big data?
One of the most common examples of big data is social media data. With over 2 billion active users, Facebook generates a huge amount of data every day. This includes information on user interactions, posts, and even location data. Analyzing this data can help companies better understand their customers and target their marketing efforts.
Another example of big data is GPS signals. These signals are constantly being generated by devices like cell phones and fitness trackers. When combined with other data sets, GPS signals can be used to provide insights into everything from traffic patterns to human behavior. Finally, weather patterns are another type of big data set. By tracking these patterns over time, scientists can better understand the impact of climate change and develop strategies for mitigating its effects.
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How do companies use big data?
Companies use big data in marketing, product development, and customer service. By analyzing large data sets, businesses can identify patterns and trends that would be otherwise difficult to spot. For example, a company might use big data to track customer behavior patterns to improve its marketing efforts.
Alternatively, a company might use big data to improve its products by identifying areas where customers are most likely to experience problems. For instance, big data can be used to improve customer service by finding pain points in the customer journey. Ultimately, big data provides companies with a valuable tool for gaining insights into their business operations.
