"Big Data is one of those words that seems to be everywhere at the moment, used by everyone from Data Scientists to Branding Analysts. Yet, until now, it has remained merely a buzzword for many companies. It seems, though, that things are changing in Australia. Recent research has found that Australian companies are spending more than ever before on Big Data systems and … [Read more...] about The Future of Big Data in Australia
Big Data
Learn everything you need to know about big data. Find out how companies are using this revolutionary technology and what it means for your business strategy.
Why You Need a (Big) Data Management Platform for Your Digital Transformation
Digital transformation is underway in practically every industry in the world. Companies, businesses and organizations throughout the world are leveraging their assets, big data and analytics for an edge over their competitors. In fact, data analytics and big data have gained popularity to the extent that data analysis for differentiation is considered advantageous by … [Read more...] about Why You Need a (Big) Data Management Platform for Your Digital Transformation
Is your Data ready for GDPR?
The EU's General Data Protection Regulation is set to not only disrupt the data industry but all business' that hold customer data. With new ruling on how business' manage their customer data, GDPR should no doubt be on every business' radar. First introduced in May 2016, the new ruling will begin to be enforced in May 2018. With less than 11 months to make the necessary … [Read more...] about Is your Data ready for GDPR?
3 Big Data Hurdles Every Omnichannel Marketer Must Face
Unless you've been living under a rock for the past few years, you know that big data is driving the present and future of marketing “ or all business operations for that matter. According to Gartner, the worldwide business intelligence and analytics market is expected to reach $18.3 billion by the end of 2017. For all the potential it offers, the sheer volume of big data is … [Read more...] about 3 Big Data Hurdles Every Omnichannel Marketer Must Face
5 Applications of Big Data in Social Media Marketing
The use of big data in social media has many aspects when it comes to marketing. There are various forms with which you can use big data to design consumer preferences that will attract clients and lead to sales. There are several ways you can apply big data in social media to achieve success. These applications include; Vision recognition When you use big data in social media … [Read more...] about 5 Applications of Big Data in Social Media Marketing
+
What is big data?
Big data is a term that refers to the massive amount of digital data created and shared every day. Big data can transform how we live, work, and communicate. It can be used to improve everything from public health and urban planning to business and marketing.
Big data is also changing the way we think about privacy and security. The volume, velocity, and variety of big data present challenges and opportunities for organizations and individuals. Regardless, big data is here to stay, and its impact will only continue to grow in the years to come.
+
What is big data analytics?
Big data analytics is the process of turning large, complex data sets into actionable insights. Businesses use various analytical tools and techniques, including machine learning and statistical analysis, to do this.
Big data analytics can be used to improve decision-making in areas like marketing, operations, and customer service. It can also be used to identify new business opportunities and optimize existing processes. With the help of big data analysis, businesses can gain a competitive edge by using their data better.
Want to learn more about big data? Datafloq has courses available. Contact us to get started.
+
When was big data introduced?
The term big data was coined in the 1990s, with some giving credit to John Mashey for popularizing the term. However, the concept of big data has been around for much longer.
+
Where does big data come from?
In the early days of computing, scientists and businesses began to realize that the amount of data being generated was increasing exponentially. As a result, they began to develop new methods for storing and processing data.
Over time, these methods have become increasingly sophisticated and have played a key role in enabling businesses to make sense of vast amounts of information. Today, big data is used in various industries, from retail to healthcare, and its importance is only likely to grow in the years to come.
+
What are examples of big data?
One of the most common examples of big data is social media data. With over 2 billion active users, Facebook generates a huge amount of data every day. This includes information on user interactions, posts, and even location data. Analyzing this data can help companies better understand their customers and target their marketing efforts.
Another example of big data is GPS signals. These signals are constantly being generated by devices like cell phones and fitness trackers. When combined with other data sets, GPS signals can be used to provide insights into everything from traffic patterns to human behavior. Finally, weather patterns are another type of big data set. By tracking these patterns over time, scientists can better understand the impact of climate change and develop strategies for mitigating its effects.
+
How do companies use big data?
Companies use big data in marketing, product development, and customer service. By analyzing large data sets, businesses can identify patterns and trends that would be otherwise difficult to spot. For example, a company might use big data to track customer behavior patterns to improve its marketing efforts.
Alternatively, a company might use big data to improve its products by identifying areas where customers are most likely to experience problems. For instance, big data can be used to improve customer service by finding pain points in the customer journey. Ultimately, big data provides companies with a valuable tool for gaining insights into their business operations.
